How To Use Surveys To Grow Your Business

Maulik Shah
Apr 10,2016

    The first and foremost goal of any business must be to adopt and build substantial working relationships with their customers. In order to increase sales and remain consistently successful and profitable, businesses must listen to and meet the needs of their customers. Understanding their choices and needs is crucial to all aspects of your business. Many times, it happens that the customers decide to go somewhere else, they stop transacting sales or business deals, leaving the businesses wondering, why they left or what went wrong?

    These questions haunt many businesses! The relationship should be well with the customers! Otherwise, the customers may go away. One day, the customer simply stops the business relationship without a warning or a complaint or even a formal farewell.

    There are many reasons why a customer may prefer to go with alternate providers or rival brands to meet their needs. Sometimes businesses are able to identify a trend, but most of the time; they are left with no answers. If a customer discontinues a relationship with a particular venture and starts off a new venture, it is obvious that the customer was discontent with the products or offerings or services, or it could be that the new business offers. There are many number of reasons why a customer may jump or switch to a new business. Whatever the case may be, it is important to find out why the business lost that customer.

    The answer is easier than you think: ask them. Gathering feedback through customer survey software is one of the most effective ways to ensure that you are in the same line with your customers. Surveys help you make your marketing to be more relevant and applicable, when your customers get an opportunity to share their views; you get the kind of feedback you need to create attractive offers, discounts and more. Interested customers remain involved and are more likely to stay around for longer period and spread the word about you.

    Power Of A Good Customer Experience

    • 80% of companies are capable to deliver customer experience excellently.
    • For a $10 billion company, a modest shift in customer experience can result in $110 million reduction in churn and $100 million from word of mouth marketing.
    • 40% of customers start buying from a competitor because of their fame for satisfied customer service.
    • 55% of consumers have intended to make a purchase, but backed out due to poor customer service.
    • 86% of people are willing to pay up to 25% more for a better customer experience.

    Businesses with the help of survey questionnaires can use the feedbacks to retain current customer relationships, to come with new strategies and build new relationships, thus improving the growth of business. If a business keeps on losing customers and they do not take the steps to collect worthy feedback from customers through a survey to learn the cause of their dissatisfaction, it can never grow successfully. So get surveying and grab your customer’s attention with content that’s a boost from surveys and polls, and give them a chance to tell you what’s on their minds. This will help you to know your customers better and develop your business accordingly.

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