“Instead of selling to your customers, help them buy.” – Mahyar Mottahed
To make it happen several companies, today, emphasis their customer experience management efforts around analytical data to gain insight into the real time customer behavior. It has been revealed from studies that 90% of organization decision-makers believe that delivering a good customer experience is vital to their company’s success.
“There are no traffic jams along the extra mile.” – Roger Staubach
You must understand this truth and be always enthusiastic to travel that extra mile for your customers to retain and help them metamorphose into a loyal customer. It is very important to understand your customers because this is the key to your business success. You must deliver what you promise. To understand your customers you need to be caring and attentive to them. It will surely deliver back the potential rewards.
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs
Considering the above version of Steve Jobs, organizations need to invest in CE software that is equipped with various channels of customer interactions just to know your customers closely. In addition, there are a few time-tested methods to have an insight into your customers’ behavior.
Think Like Customers
The golden rule for every businessman is this: ‘Put yourself in your customer’s place.’ – Orison Swett Marden
What better way could be than thinking just like your customers to understand your customers’ preferences and shopping behavior? This is widely known technique but an underused ways to understand what your customers experience when they use your products and services. The best way of doing this is by walking the journey of your customer single step in one go and analyzing things through your customer’s eyes. Just think do they want better after sale service or customized products or something else!
Using Big Data
If CRM system is a part of your business strategy, using its silo of data should be the next potential way to understand your customers from close quarters. Your CRM database and other data resources hold valuable and very crucial information about your customers. Look for patterns of their online behavior and you can also use this data to analyze your own business performance. You would be able to know how quickly and professionally you’fyour customerre responding to your customers’ needs.
“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner
The most direct and effective way of all is directly asking your customers about their needs. This will not only make them feel valued and heard but it will also help you gain valuable insights that you would not have thought of.
There are several types of customer surveys available on the market! But what if this survey plugin is available within your CRM system? That would not only simplify your task but you would be able to directly send customer survey emails to your CRM customers.
We have developed a simple yet feature-rich customer survey that can help you gain access to the hearts of your SugarCRM customers.
Our SugarCRM Customer Survey Plugin is ideal to understand the needs of your customer. It is equipped with multitude of features that you would love to know about your customers.
- Create, edit, or delete survey template
- Create, edit survey
- Add, edit, & delete questions & answers
- Create theme and logo banner
- Can view preview of survey
- Survey can be sent to multiple recipients
- Survey data stored in SugarCRM
- Multiple modules
- Rating field available
- Thanks mail
- Individual reports
This survey plugin is not only a great way to know your customers closely but it also helps redefine your cross-sale and up-sale marketing strategies for improved revenue generation.
Delivering an optimal customer experience requires a complex initiative that encompasses coordinated effort across many dimensions of company resources like technology, process, strategy, organizational model, and people management.
Recognizing customer experience management as an ongoing business strategy has the capability to satisfy future customer needs. So taking the right step at right time is of the essence where our SugarCRM Customer Survey Plugin can help you read your customers’ minds easily.
“Exceed your customer’s expectations. If you do, they’ll come back over and over. Give them what they want – and a little more. – Sam Walton