When was the last time you bought something? What are the steps that you followed? Well, I mean – the first thing that you might have done before making the purchase is “research”. Now, research simply means checking the product reviews on various websites. And if the item is too costly, you might have consulted someone who has already purchased that product.
Guess what would happen when you read reviews and feedbacks from people who have already used that item? Your desire for possessing the product intensifies. Then what? Who could possibly stop you from buying something that you are most passionate about?
That’s exactly the process your customers follow before purchasing any of your products. Today, ecommerce is booming! Simple and intuitive CMSes like, WordPress has empowered multitude to start their businesses online. By integrating WooCommerce to WordPress, you can easily convert your blog into an e-store that is ready to sell your speciality!
Importance of Customer Reviews:
According to Advances in Economics and Business 85.57% of the participants stated that they read reviews often or very often before they purchase online.”
Here’s what statistics say,
- Before visiting a business 90% of consumers read reviews online
- 88% of consumers trust online reviews as much as personal recommendations.
- Customers are likely to spend 31% more on a business with “excellent” reviews.
- 92% of users will use a local business if it has at least 4-star rating.
- 72% of consumers will take action only after reading a positive review.
- 86% of people will hesitate to purchase from a business that has negative online reviews.
When it comes to buyers’ preferences, they trust reviews left by other buyers more than your selling pitches. Have you ever thought that way? Product reviews are an essential part of an online store’s branding and marketing. They help build trust and loyalty, and typically describe what sets your products apart from others.
“90% of customers say buying decisions are influenced by online reviews.” - Marketing Land, 2013
How to Get More Reviews in Your WooCommerce Store?
Offer Discount in Exchange:
This is indeed one of the best strategies that giant ecommerce store owners use to get more product reviews! When a user buys a product, it is most likely that he wants to share their opinion about the item. However, to write the review, they need just a little push. And a discount coupon or a movie voucher can give exactly that. Guess what else you can accomplish by offering such discount vouchers? You can make your customer buy frequently and often enough from you. This way you will be able to increase your business as well.
“If your consumers think they are getting more out of their action then they are giving, they will be more likely to do it.”
Be on time – every time!
Imagine getting a movie feedback form after 12-24 hours you watched the movie. It won’t be as effective as it would be if it was sent after 5 minutes you completed the movie. Reaching the right audience, at the right time, is what makes your business stand apart. If you are seeking to collect maximum feedbacks from your customers, make sure you send them feedback forms when their excitement about your new product is at peak.
Make Them Your Brand Ambassador:
If you are yet to start your journey – it is better to start with real feedbacks rather than expensive ads and marketing campaigns. The idea here is this: rather than spending a good amount of money in marketing campaigns, you can hand-pick people who are in need of your services – and provide them your services for free and letting them speak about how your services are like. This way, they will be your passive brand ambassadors who will talk about your brand wherever they go. This will build trust and credibility for your brand.
Make the Review Process Hassle-free:
When you send out an extremely comprehensive review form – no one is going to fill it. Not even you. Have you ever felt overwhelmed by filling up a review form that was too complicated? Well, that is what exactly happens when you send out things that are hard to deal with. If you seek more reviews, you must not send review forms riddled with random fields that does not make any sense at all.
How would you get the most Out of Reviews in your Woocommerce store?
When it comes to WooCommerce, there are many plugins that help you to display reviews. All have their own unique features to offer. The problem with them is, the plugins available in the market come with limited features. Giant WooCommerce store owners needed a robust solution which got everything covered.
Understanding market’s requirement, we came up with, WooCommerce Show All Reviews WordPress plugin. The design of the plugin is such that it offers WooCommerce store owners with the freedom to display the reviews the way they want.
With WooCommerce Show All Reviews WordPress plugin, you can…
- Display All the Features: Yes. With our WooCommerce Reviews Plugin, you can display all the reviews on a single page. Also, your customers can filter these reviews based on different criteria (like, latest reviews first, older ones later – etc.)
- Choose A Unique Template: With our WordPress Plugin, you can enhance the look and feel of your page by making the most out of different templates. There are five different styles you can display product reviews.
- Hassle-free Import/Export Reviews: With the help of our plugin, you can easily export or import reviews in number of ways. If you want to export product reviews having a particular rating then you can get by that review selection setting.
Final words, now when you already know how important customer reviews are for your business, you should also know the importance of displaying them in a manner that excites your customers to invest in your idea, you product and your business!
And wait. Our expertise is not only limited to this plugin. We have plentiful other resources that can help your business expand exponentially. Let us know what you want, and we will make it real!