Going Global: What You Need to Get it Right

Hiral Thaker
Jul 29,2020

Owning a company is difficult and making it multinational is every individual’s goal. But, it comes with an abundance of difficulties. And one of those difficulties is to connect with multinational customers on a personal level especially when there’s a language barrier.

So, today we are going to talk about this major thing that businesses usually come to know at a later stage, mostly after going global, as Zomato did.

The simple solution to eliminate the language barriers is localization.

It’s important to pay attention to this as language plays a vital role in helping businesses connect with their customers. It is something which brings us together and at the same time, differentiates us.

Over the course of time, companies have started understanding the importance of this language gap and come up with a solution of language translators or extensions that helps them localize their websites and apps by converting content in customers’ regional language.
But that’s not all that a language translator can solve for a business like yours.

Let’s see some of the pain points caused by language barriers that a translator can easily fix:

Meeting customers’ needs:

To go global and have a competitive advantage, it is important to cater to your customers’ needs and one such need is to get the right information in the right language. Hence, as a business owner, you should understand the importance of online language translation. If you are targeting the Russian market by keeping your website language in English then it's next to impossible to get customers.
So, to get the results, you can use a language translation extension to translate your website content in Russian and gain market share

Effective communication:

Language is a tool that companies can use to communicate effectively with their customers. And English is not everyone’s first language as mentioned above.

Just imagine one of your customers is from France and understands only French. They are searching for a product you sell, they land on your website only to find it to be completely in English. They might not understand your products, its features and you might lose a potential customer. English can be a completely alien language for them or they might hardly understand it. Because of this, they might close your website immediately.

Language here became a barrier. These scenarios can be avoided and you can acquire a global user base by having a language translation extension. It helps to translate your website content effectively and in runtime.

Going Global: What You Need to Get it Right

Not only does a language translator help overcome these pain points, but it also adds value to your customers’ experience. Let’s see how!

Adds an emotional touch:

Imagine someone addressing you by your name while interacting with you.

How would you feel?

You will connect with them immediately and pay attention to what they are saying, right?

Language is also like that. When you as a company translate the content of your website in your customers’ language, it adds an emotional touch. This shows that you’ve committed to them for the long term.

Moreover, when you translate your web content, documents, articles, FAQs, and other resources, customers can read it easily. This gains trust of your customers, increases your brand’s credibility, reliability, and becomes a household name.

Business expansion opportunities:

Once you’ve overcome the language barrier, then going international becomes easier. Now your company builds brand value, recognition, good word of mouth, etc.

One of the major benefits of going global is that you get more opportunities as you get closer to your customers. It even becomes easy to understand their requirements and serve them better. Remember, different countries, different users, and different requirements.

Boosts website traffic:

If you translate the website language, then it helps your company’s marketing team to carry out localized SEO activities that help your website in ranking in a particular city or country. This, in turn, helps you boost your website’s traffic, increase your sales, and help you gain more customers.

Today there are thousands of language translator extensions available in the market each with its advantages over others. So, it becomes difficult to choose which extension to buy.
But, don’t worry, in this article we have that covered too. We’ve listed down four important things you need to look out for before purchasing language translator for your website:

- Technical capabilities and flexibility

- Product quality and compatibility

- Customer support period

- Frequency of product updates

Have a Magento website?

Check out our language translation extension for Magento 2 that easily integrates with your website and enables you to provide localized customer experience.

Below mentioned is just a gist of the features of our language translation extension:

Backend Control:

Once our extension integrates seamlessly with your website’s backend then you can translate the content in your desired language using Google Translate API. Furthermore, you can also change the final output using the WYSIWYG editor. In short, you as an admin get full backend control of the website and translation.

No IP based translations:

We know the pain of IP based translation, they worsen the user experience. Hence, while developing our translator we opted out of  IP based translation and provided full control to the admin.


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