Christmas means the shopping season. There are a lot of discounts, sales, and promotions going on to encourage customers to buy more. Companies use all possible mediums to reach out to their customers.
We all know how much time people spend on their phones. This would be a great opportunity to market your products through a mobile app.
There is a lot that m-commerce can offer. With the help of holiday-themed marketing campaigns, you can definitely drive more engagement. Your app would see more app installs and sales.
You need the right strategy to market your app this holiday season. We will share some marketing ideas for your mobile apps, so you have a fruitful Christmas.
How long do you want the sales to go on?
The holiday mood starts in November and goes on till February. There are a lot of variations that can be made in these four months to attract more customers. We mostly expect the sales to increase around Christmas, but it may come as a surprise to you, all the campaigns perform much better after Christmas.
Make a list of all the important days you want to target before and after Christmas. Now, if you are launching a new app or already have one, you can target specific holidays.
For example, if you are about to launch a dating app, Valentine’s would be ideal. You can start marketing campaigns in a few days. Or if you are launching an online shopping app, Black Friday, Christmas, Thanksgiving, and New Year would be ideal times.
When to start promoting?
If you want to make the most out of the holiday season, it is best to start early. Customers would probably start searching for gifts in November.
So, if you start to market during that time, you are likely to catch more eyes. You can create a buzz about all the exciting things happening this holiday season.
You might need some changes in your app for ads. Ensure all the content is ready and goes well with the ad structure on your app.
App Store Optimization
When you run ads, a lot of new people are going to download the app from the app store. This means your app store content should be optimized as per your upcoming marketing campaign. The standard practice of app store optimization is to update the app description, screenshots, etc., before intensive marketing campaigns. This will give more insights as well as look familiar.
It will definitely help increase store visibility and boost SEO rankings. Promoting deals and discounts by optimizing descriptions and screenshots on the app store will attract more eyes compared to other apps in the same category.
Encouraging visitors to your app is not enough. You need to push them to buy the product they like. That is why push notification plays a major role in improving conversion rates. You need to figure out unique content to engage customers with the brand.
Push notifications are the easiest way to connect with customers. You can send them personalized messages or use a tone that makes them feel you are in direct contact with them. Say something based on their previous purchase history, wishlist, or the product lying in the cart.
If the notification is engaging, they will click on it, and that click will take them to recommended products or the homepage, saying more about offers/discounts/sales.
Even though push notifications are the most creative way to engage with your customers, you don’t want to overdo those. Maintain the fine line between being engaging and irritating, and you will save your apps from being uninstalled.
All competitors would be trying their best to grab attention. You would want to make sure that your app gets an ample amount of attention. With the help of icons and images, try to optimize the apps as much as possible to make the theme appropriate.
Ensure all the platforms where your business exists to follow a uniform theme visually and contextually. The point here is to make space in every customer’s mind. Use social media platforms to share information about upcoming sales, offers, and discounts. All these will together help you drive more customers to open the app.
How Magento App Builder Can Help Businesses
An app built with our Magento App Builder has all that you will need this holiday season. Be it push notifications, sale announcements, sale times, recommended product sections, and whatnot.
For all who are still planning to launch their mobile app, we have a special recommendation for you.
Magento 2 Mobile App Builder!
It is a framework using which you can build custom apps. The framework supports RTL, multiple payment gateways, Firebase analytics, deep linking, and more.
The App Builder is capable of offering the best customer experience with features like one-page checkout, secure payment gateways, customizable dashboards, multiple product listing page views, and more.
Using our Magento 2 Native App Builder, you can have an app ready-to launch within a week. The look and feel of the app, because of its robust features, feels like it was made from scratch.
There is no other way to build mobile apps this fast and enter the m-commerce market within a week. So, you can still make good sales this Christmas by building the mobile app with our App Builder.
All you have to do is sign up and contact our sales team. They will be happy to explain the product in detail. You can also sign up for the demo, it will give you more clarity on how our App Builder works.
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