Magento Multilingual Translation: Is Google Translator Enough?

The advent of Ecommerce has changed everything. Price comparisons, 24 hours convenience, one click shopping, rapid delivery right at your doorstep and what not! Having a good product and displaying it online definitely maximizes the shopping experience. But what about the information displayed on the store which influences people to make a buying decision? Should it be displayed just in one language? Although English is a universal language, it ranks third (after Chinese and Spanish) when it comes to the most widely spoken languages.

A report named “Can’t Read, Won’t Buy: Why Language Matters on Global Websites” which was released by Common Sense Advisory in 2014 revealed that there is a strong association between the language used by online store owners and the buying decisions of people. Customers are more comfortable surfing the store that uses their local language.

If you are a Magento store owner, it is quite likely that you will get visitors from other countries. And Google translator certainly proves to be a boon during such times. But is it enough? The professional translators and the users of translation tools have come across two major drawbacks of Google Translator:

  • The quality of translated text isn’t of superior quality
  • The translated text cannot be edited

Google Translator literally translates a phrase into another language. And by doing so, it quite often fails to convey the intended message.

So how do you overcome this drawback and still use the power of Google translator to minimize your translation costs and automate the translation process without compromising on the quality of translation? By using Google translation API to translate text and then manually editing it wherever the translation isn’t meaningful.

This exactly what our Magento Language Translator Extension does for Magento store owners. Let’s see how you can improve the quality of your translations with Magento Language Translator extension.

1. Control the content that gets translated

When you go by the usual translation functionality of Google Translator, every page gets translated. But with the help of Language Translator extension, admin can select text fields out of the products, CMS Pages and categories that he/she wants to translate. All you need to do is enter the Google API key. The language in which the content needs to be translated can also be selected.

2. Translate store reviews

Reviews play a key role in influencing people’s decision to buy a product. Our extension provide the facility of translating reviews at a store level. You can also select a particular store view and change the review language for that store. When you select multiple languages, a translate button will enable the translation which is available on the default configuration.

3. CMS Page language translation

With the help of an extension like this, you can easily translate CMS page details including Page Title and Content Heading. The Meta keywords and Meta description can also be translated. This means you can boost SEO performance not only in your local language but also in other languages. For example, if you translate the content in French, your website will also get ranked amongst other French language websites.

4. Enables editing

With Google translator, you have no choice but to rely on the translated content. But with our Language Translator you can edit the content that has been translated by Google translator. Be it a couple of paragraphs, sentences or words, you can easily make whatever changes you want to. Thereafter, you can hire a professional translator so that they can proofread the content and make sure it is perfect.

5. Translate all at once

If you do not intend on wasting time looking into every product detail and translating it individually, you can translate all the content at once. All you have to do is select multiple store fields, product details and categories and choose the bulk translation option. Thereafter, you can select the language you want to translate your store content into and the content will get translated in no time.

You must be very well aware of the fact that the number of online purchases is growing exponentially every year. This means that the amount of international internet sales is sure to rise too. Hence, it is very important for you to target foreign markets. Sometimes, having a Google Translate option is not enough. Our Magento translation extension widens your likelihood of making a mark in these markets helping you to thrive with your business globally. Conduct ample amount of research and find out which type of language translator extension would be most compatible with your store.