GeoIP-Based Redirection: To Enhance Your Store Localization

Sulabh Chauhan
Nov 11,2020
    • 72.1% of customers surveyed spend almost all of their time on websites in their native language.
    • 72.4% of customers said that they are more likely to buy a product if its information is in their own language.
    • 56.2% of customers surveyed said that getting to read information in their native language is more important than price.

    These stats are more than enough to highlight the value of language translation in today’s times.

    So, if you want to expand your e-commerce business beyond your country, language translation is an indispensable requirement. What if you could get something that can add more value to your store translation? Wondering how?

    It is possible by equipping language translation with geolocation-based redirection. When a customer doesn’t need to choose the store language manually but automatically gets redirected to a specific language-based store-view based on their location, it is known as geolocation-based redirection.

    If you have an e-commerce store and are looking to combine the power of geolocation-based redirection and language translation, you are at the right place. We have got our two next-gen extensions for you - Magento 2 Language Translator and Magento 2 GeoIP Store Switcher for you.

    Let’s walk you through their features one by one to help you understand better how you can enhance your customers’ shopping experience with them.

    Language Translation Made Better with Magento 2 Language Translator

    Our Magento 2 Language Translator has got features like:

    Mass Translation

    With the ability to translate multiple store fields within minutes, you can go global speedily and efficiently. You no longer need to depend on manual translation of individual store fields that is both tedious and boring.

    WYSIWYG Editor

    With Google Translate API integrated into your store backend, you can not only translate the content but also check the translation before it goes live. The What You See is What You Get feature lets you go through all the translated content and make manual edits in case it doesn’t match the translation intended.

    Find and Translate

    Magento 2 Language Switcher eliminates the need to go through the entire content to find out which piece of content to translate. You can simply search the string of content you want to translate and translate it right away. It works just like ‘Find and Replace’ in feature rich text editors.

    Translation Status

    Magento 2 Language Switcher lets you get a comprehensive view of all the translations going on in the store backend. This way, it eliminates the need to keep track of all the translations now and then. By simply adding translation tasks in the store, you can sit back and relax as everything will be automatically taken care of.

    Daily Translation Quota

    Our translation module lets you specify a limit for daily translations. Once the daily translation quota is reached, all the other translation tasks get automatically forwarded to the next day. This allows you to not only save money but also get rid of the need to monitor every single translation.

    Translation Beyond Web Pages

    Magento 2 Language Switcher facilitates translating various pieces of content on your site
    besides web pages. It can include Product and Category Pages, Review Pages, Meta Details, etc. that make it a perfect fit for those looking to translate their Magento store language.

    Localization Enhanced with Magento 2 GeoIP Redirect

    GeoIP-Based Redirection

    You can localize your store content for customers from various countries via redirection to language-specific domains through geolocation auto-detect with Magento GeoIP Store Switcher.

    Management of Multiple Domains

    It lets you create a language-specific domain and configure the countries that you want to redirect to specific stores of that country. As a result, your customers’ shopping experience will get enhanced through geolocalization.

    Store Switcher Popup

    By displaying Magento GeoIP Store Switcher popup to customers, you can prompt them to switch to a specific store view based on geolocation. You can also choose between different popup styles to make redirect popup more appealing.

    Block Undesired/Unwanted/Malicious Traffic

    You can enhance your store security by blocking unwanted users and visitors by blacklisting IPs of certain visitors and those from certain banned countries. You can set a default page (or HTTP 403 error page) you wish to show to visitors blocked by their IPs or countries.

    Redirect Restrictions Based On IPs and URLs-

    If you want, you can restrict redirects to only certain pages (like Product Pages, Checkout Pages) while keeping the URLs for the rest of pages (like FAQs) the same.

    In the same way, you can also restrict your site redirection for particular visitors if you want them to see the original store-view by configuring those visitors’ IP addresses. For instance: when you have several employees working remotely across the world, they may need to see your original site irrespective of their geolocations.

    Redirection Analytics

    The redirection analytics lets you keep a tab on the total number of redirects, details of visitors to your store, visitors’ country IPs, block statuses, redirection action with a date stamp, etc. By navigating to redirection analytics, you can check the data with the details of those who visited. You can also find out where the storeviews customers are redirected to and which countries are showing more interest in your store and offerings. This will help you design your marketing strategies and sales campaigns accordingly for better traction from those countries.

    In a Nutshell

    If you want to take your store translation to the next level, you can combine it with geolocation-based redirection.
    If you also want to engage your customers better, you can enhance your store language translation with GeoIP-based location easily and efficiently.
    To save more on localization and language translation, check out our saver pack.

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