The fashion industry is undergoing a big-time digital transformation that no one can afford to ignore. Well, here’s a stat to corroborate my statement.
Fashion eCommerce is forecast to reach a market size of $100.3 bn by the end of 2025.
So, it’s evident that the online fashion retail industry is never going to look back. Thus, most of the fashion retailers have already turned online or are planning to go online soon.
While a website is indispensable for the online fashion business, does it suffice today? The answer is NO. A cross-platform fashion app for Android and iOS is a must to accompany it.
If you ask why you need a fashion app for Android and iOS, the answer lies in its benefits. So, if you are a fashion retailer or thinking of becoming one, here’s a post for you. By the end of this post, you’ll learn how a fashion app can augment your online fashion retail business. You’ll also get clarity on how to build a fashion app and more.
Advantages of a Fashion App
Increased Brand Awareness and Visibility
If you have a fashion app, you get an edge over other online fashion retailers. This is because a mobile app helps you boost your brand awareness and visibility. Marketers are always on the hunt for new platforms to advertise their brands, products, and services.
With a feature-rich fashion app for Android and iOS users, they can get help making the target audience notice your brand easily. Every time a user unlocks their phone, they can view your brand’s logo. Over time, your logo becomes your identity, and people start recognizing your brand with your logo. Hence, both visibility and awareness go high.
Looking to boost your brand awareness and visibility with a powerful cross-platform fashion app for Android and iOS? Our MageMob App Builder can come in handy to serve the purpose.
In comparison to a website that may need timely maintenance or repair, a fashion app for Android or iOS is likely to need it less frequently. This is why a fashion app rarely goes slow or down, and customers can access its features on the go.
When customers get to use your fashion app for Android and iOS anytime they like, they are more likely to shop from you. As time passes, the number of your fashion app users increases and helps bring more traffic and sales.
Helps Build Customer Loyalty
If you build a fashion app for Android and iOS users, it helps you build customer loyalty. Once your customer downloads your app, they would more likely use an app instead of your website to make purchases due to convenience.
If you tailor your app to personalize their shopping experience by including the latest features, it will boost your customer loyalty in the long run.
Want to build customer loyalty fast with a futuristic fashion app for Android and iOS? We can help you out.
Enhanced Shopping Experience
A well-optimized fashion app increases the convenience of online shopping with the “tap and swipe” functionality. This way, a cross-platform fashion app for Android and iOS platforms helps enhance customers’ shopping experience more than a site.
Improved Customer Retention
A website may not be as effective as retaining customers as a fashion app is at times. A customer goes on your site, makes a purchase, and forgets! The same is not the case with a mobile app.
There are push notifications that you can leverage to engage and re-engage customers via your app. When your app users view a relevant push notification (say an offer, sale, etc.), the chances are high that they open your app. Push notifications are a means to keep reminding your customers about your existence.
Besides, there are back-in-store alerts that you can avail of to bring back your customers. If customers don’t find a product they like available in your store, they abandon the store. However, with back-in-store alerts via apps, you can notify your customers when the product is available again. Back-in-store alerts not only help you decrease your cart abandonment rates but also improve the retention rate of permanent customers.
A fashion app also enables you to harness the power of location-based targeting. You can collect customers’ data, their demographic details, purchase patterns, and preferences. All this data can tailor your products to suit your target customers in different regions or countries. You can also tap into local festivals of a region or country by offering region-specific discounts on your app. This also helps you increase your outreach to different regions’ customers better and efficiently.
All in all, location-based targeting, if done rightly, can bring good results in less time.
App-Specific Offers and Discounts
Unlike a website, you can engage your customers in more ways with your fashion app. A good way is app-specific offers and discounts. Humans tend to appreciate anything that they get at a lower price or with some benefits.
You can choose to provide some app-specific offers and discounts to your app users. This encourages them to download your app, and more importantly, keep it after the initial purchase.
For example, you can give a discount on the first purchase to a new customer to your app and is making their first purchase. Similarly, you can start a loyalty program to give some reward points for every purchase made via the app.
These strategies help you stand out among any other fashion brand that doesn't have a fashion app for Android and iOS.
Enhanced Social Media Visibility and Cross-Channel Marketing
By integrating functionalities like in-app messages, comments, photo-sharing, and social media login, you can enhance your social media visibility. A fashion app with social media integration can help you tap into social media’s potential and drive more traffic to your app and site from there. It can also help spread good word-of-mouth via your app reviews and social sharing of products.
How to Build a Fashion App
When it comes to building a fashion app for Android and iOS, there are two ways to do that.
The traditional way generally involves the following steps - hiring a developer, conveying your requirements, getting iterative updates, reviewing the final app, and publishing it after everything is fine. While the process sounds too easy to follow, it may not be that easy, especially for start-ups or amateurs with budget and expertise limitations.
Nevertheless, there is another way out - faster and more cost-effective.
Use a fully scalable, customizable, pre-built, ready-to-integrate, and cross-platform framework to develop your fashion app for Android and iOS. And our Magento App Builder can be the ideal choice for that.
Launch Your Fashion App in Just 48 Hours with MageMob App Builder
Our MageMob App Builder for Magento comes with support for all the native app features you seek. Be it user profile management, seamless navigation, one-tap checkout, you get it all under one roof.
To add to your joy, it is fully scalable and you can edit and update functionalities in real-time without any hassle. The cherry on top is the high ROI you get due to a minimum investment. We ensure that people recognize your app as yours, not someone else’s. For that, we provide a white-label app development service where we develop and hand it over. Once launched, it’s all yours - by name and fame. We won’t claim any stake and credit - nope!
Coming to mobile-specific features, our Fashion App Builder provides them all. Appealing product showcase, wishlist, social reviews, referral programs, and more.
So, what are you waiting for? Now that you know how to make your own clothes app, now is the time to make it happen with us by your side.
You can check out our Fashion App Builder, and you can get in touch with us to integrate it.
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