Data is great. Who doesn’t love going through sheets of data? I don’t! After about 10 spreadsheets, things can start getting a little fuzzy. This is why there is no one type of data and not even one way of getting and deciphering it.And this is where heat map visualization comes in. It is one of the best ways of understanding data. Quite opposite to its popularity it is easily misunderstood on the accounts of it being a little ambiguous and complex.

But not anymore.

This article will help you understand this easy and visual way to know and befriend your data so that you can make the best decisions for your organization. So let’s look at what it is, when to use it and the benefits of it:

What is heat map visualization or heat map data visualization?

A heat map is a representation of your datasets like number of viewers, sales numbers, etc. on a visual interface of a map or website. Again contrary to the popular understanding of heat maps, they are not used only for understanding user behavior on a particular website or an app. This is among the easiest ways to understand anything and get a bird’s eye view. So, you can use it to get a better understanding of X number of things. The complete idea is to show touch points on top of areas, web pages, or geographical areas. How this particular method of understanding data differentiates itself apart from the rest of the fleet is interesting as it lets you see compiled data in terms of colors that are set in order to create a spectrum i.e. low to high [cool to warm].

This makes it easier to analyze said data and make decisions since human beings are better visual learners in comparison to learning with numbers or words.

But why has this method of understanding data become popular among professionals in recent years? Because of the paradigm shift of businesses from offline to online. Since our websites can provide that personal touch when the interaction is happening between you and your customers, there arose a need to understand how and why the interaction was happening so as to make the future interactions better and more user-centric just like a traditional offline business.

The complexity of this method is just beginning. This type of visualization is further divided into different forms/types:

– Heatmap: data presented in the form of warm to cold — warm being the most interacted area whereas cold being the least interacted area.
– Scrollmap: data presented in the same warm and cold form but shows the scrolling pattern or depth of your visitors.
– Clickmap: to understand the behavior of your visitors in terms of where they click. This goes one step further in heatmap and gives you the understanding of interaction at a granular level.

As mentioned before, a particular type can be used for understanding different sets of data. For example, a heat map can be generated of a particular web page where your visitor’s interactions are tracked but they can also be generated to understand sales data of let’s say 20 territories of a particular city or country.

That brings us to our next question.

When should you use heat map visualization?

Even though the concept itself is a little complex, it is best used to understand complex datasets or simply put when you have multiple datasets.

This could easily be used to understand:

– User behavior
– Territory performance [Revenue-wise]
– Comparisons [X sales of 2018, 2019 to 2020,2021]
– Effectiveness of your webpages
– CTA copies [what word works better or gets you a click]
– Button placements

Let’s take an example of leads in one country. Heatmap can help you visualize your active leads on the map of the country. When you enable heat map visualization based on where these accounts are in the sales funnel, you can get a much clearer picture of things. The warmer color will suggest closer to the sales funnel whereas the colder color will suggest difficult to convert.

While one city may have more leads but they might be farther to conversion, another city may have fewer leads in number but they may be close to conversion. Based on this, you can put an active effort to convert those accounts first and then take your attention to the leads which you have just acquired.

Again, it is advisable to be more creative with heat map data visualization since it can accommodate a lot of complex data for you.

To make the understanding of this concept more fruitful, let’s see what are the benefits you can get from heatmaps.

Benefits of using heat map visualization

– Better segmentation of your visitors based on their behavior
– Targeted marketing for better conversion rates
– Targeted sales strategies to gain market share
– Creating a personalized experience for your visitors based on their previous interactions
– Effective marketing copies for better clicks/lead generation

And many more.

Frankly, this list can be endless since the use case of heat map visualization has a wide wide range. So, sky is the limit when it comes to taking the benefit of heat map visualization tools.

A little detail into heat map visualization tools

There are a lot of tools existing in the market but every tool is developed with a use case and niche in mind. Like Hotjar gives you insights into understanding your customer behavior on your website whereas our MappyField 365 is crafted in a way to help your sales team convert more leads into sales as you can plot data on a map and create your sales strategies and manage your territories according to their potential.

So, the right way to pick a heat map visualization tool is first, define the problem, possible outcome you want, and then reverse engineer the type of heatmap that would help you achieve that outcome.

About MappyField 365

It’s a mapping tool that was initially built to map Dynamics CRM records on a map which was further developed into a heat map visualization tool that allows you to understand sales data better. Works like a sales companion for the whole team. This makes it easier to see a concentrated area of contacts and accounts and strategize accordingly. You can take the decision of moving from high response territories to low response ones and adapt your marketing and sales strategies accordingly.

Interesting?

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The post Uncomplexing Heat Map Visualization for You appeared first on AppJetty .

In our journey of enabling Shopify store owners to enhance their customers’ experience, we proudly announce the launch of AppJetty Delivery Date Manager – our latest Shopify extension. Yes, it is now available on Shopify app store!

If you are a Shopify store owner looking for a solution to let your customers pick a delivery date of their preference, AppJetty Delivery Date Manager is a perfect fit. But don’t take our word for it. Explore our delivery date manager features below to see if it’s the right fit for your store or not.

Features that Make AppJetty Delivery Date Manager Stand Out

There are a number of features that make AppJetty Delivery Date Manager an ideal solution for you.

Display Delivery Date Picker

 
Our AppJetty Delivery Manager allows you to show a delivery date picker on the checkout page to allow customers to select a suitable delivery date and time slot for their orders. Now ramp up their shopping experience with you.

Simplified Delivery Configurations

By managing and defining order processing time and minimum shipping days from the backend and displaying them on the store, you can offer enhanced transparency to customers.

Simplified Specification of Non-Working Days

 
By letting admin specify blackout dates and non-operative time-slots and displaying them, AppJetty Delivery Date Manger helps mitigate delivery issues and complaints.

Enabling/Disabling of Delivery Date Selection

By letting you enable or disable delivery date selection from the backend, this delivery app enables you to decide whether to allow customers to select a delivery date or not as the situation demands. 

Restriction of Delivery Period

By enabling you to specify a date range available for customers to select the delivery date from, our order delivery date app helps you put a cap on the farthest delivery date that customers can choose. It also allows you to keep it zero in case you offer the option of same day delivery. 

Minimum Shipping Days

Now you can add minimum order processing time or number of delivery days easily from the store backend in case same-day deliveries are not available.

Preset Delivery Date

Our delivery date app allows you to display and select the next available delivery date if a customer chooses a delivery date for which the order limit is already reached.

Cut-Off Time 

To help stay on top of delivery management, you can specify a cut-off time to limit the orders placed on the same day and automatically shift the others to the next.

Customization of Delivery Date Picker

To engage customers better, this delivery app also offers the freedom to customize the color and font of the delivery date picker shown on the storefront. This helps make the look and feel more appealing and interactive. 

Enhanced Personalization 

With the feature of delivery comments, AppJetty Delivery Date Manager lets you enable customers to add delivery comments or notes prior to checkout. This way, delivery comments not only help personalize the overall shopping experience better but also drive better sales. 

Compatibility with Shopify Point of Sale

Being compatible with the POS app by Shopify, our delivery app lets you assign delivery dates of your preference to orders from within even if you don’t have a storefront.

Easy Update of Delivery Dates

You can update any delivery date customers select easily from the store backend through Delivery Date Manager and streamline the entire order management process. 

Are You Ready to Enhance Your Customers’ Delivery Experience?

AppJetty Delivery Date Manager is a next-gen delivery date app that is sure to engage your customers better with its customer-oriented features.

If you also want to integrate it with your Shopify store, you are just a click away.

All product and company names are trademarks, registered® or copyright© trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

The post AppJetty Delivery Date Manager out Now appeared first on AppJetty .

Australia Post has recently made an official announcement stating that it will be replacing the eParcel Online parcel service with the new solution Parcel Send by June 2020.

Since the acquisition of Star Track by Australia Post back in 2014, Star Track had been running as an Australia Post vertical company.

However, from June 2020 onwards, Star Track won’t be functioning anymore as a vertical company. Rather, the new solution Parcel Send will replace it. It will give access to Star Track and Australia Post eParcel products. As per the Australia Post officials, “This initiative is intended to improve the security of the entire shipment process and delivery services further.”

So, if you have been using eParcel so far, it’s time you upgraded/switched to AusPost Parcel Send to continue availing Australia Post mail services beyond June 2020.

We would like to inform all our current eParcel extension users that we are changing the name of our current eParcel module from eParcel Online to Parcel Send in accordance with the Australia Post update.

Further, we take delight in informing and assuring you all that you don’t need to worry about the switch from eParcel to Parcel Send. As our Parcel Send (formerly eParcel Online) module is fully compatible with the new Parcel Send service of Australia Post.

We also consider it important to inform our Star Track module users that they would need to upgrade to our Parcel Send module as their Star Track module won’t be effective after June. Nevertheless, we will try providing all the assistance our users need for upgrading their current Star Track module to our new Parcel Send module.

For any kind of queries or concerns, feel free to drop us a line using our online chat on the bottom right corner and we’ll help you solve them all and make a seamless Magento 2 Australia Post eParcel switch to Parcel Send.

All product and company names are trademarks, registered® or copyright© trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

The post AusPost Parcel Send to Replace StarTrack and eParcel Online Soon appeared first on AppJetty .

As you all know, WordPress experts have rechristened and revamped the old WordPress Editor to Gutenberg. Some are of the opinion that the inclusion of Gutenberg will completely change the way in which people create content on WordPress. Initially, you might find it difficult to cope with the WordPress 5.0 update and the changes it brings. But this was sure to happen sooner or later as WordPress has to keep up with other technologies.

At first, WordPress had announced WordPress 5.0 Release Date on 19th November. But it had to undergo some changes because of which they pushed the date back to 27th November. So, what all happened in between? Let’s find out:

The Release Date Delay

As discussed above, WordPress 5.0 Release Date was 19th November at first and the authorities pushed it back later. The reason behind this was that the Gutenberg editor of WordPress 5.0 Beta 3 version had issues. Some experts are of the opinion that resolving all of them would ask for a different release date altogether. This might come as bad news for you as you might be eagerly waiting for WordPress 5.0 update. Well, there are more reasons behind the delay. Take a look at the two major ones given below:

• Concerns pertaining to accessibility
• Stability of the project

Matt Mullenweg, the social media entrepreneur and brainchild behind WordPress said that “I am lukewarm on the 19th, but not because of the number of open issues (which isn’t a good measure or target) — more that we’ve been a day or two behind a few times now.”

There’s one more reason why the release of WordPress 5.0 is not favorable on 19th. It is Black Friday and release of WordPress upgrade before a busy week might not be a good decision.

Postponing the Release

As soon as the above issues came up, the core team of WordPress postponed WordPress 5.0 Release Date to 27th November. According to Matias Venture “After going through all the feedbacks and considering the current issues, we will take an extra week to ensure that everything is fully dialed in. We target the release date as 27th November now.”

WordPress 5.0 Beta 3 Release

WordPress 5.0 Beta 3 release came with an updated version of 2019 theme and the latest version of Gutenberg 4.2. whose previous themes had had an update.

Creating WordPress Websites using Gutenberg

Although WordPress authorities have pushed off the release of WordPress 5.0, you shouldn’t underestimate the potential of Gutenberg. Bill Erickson, a popular WordPress developer came up with a blogpost that described how he built websites integrated with Gutenberg.

So, what if you are not ready for Gutenberg?

If learning Gutenberg and understanding it is difficult for you, WordPress core team will support the Editor plugin until 31st December 2021.

JavaScript Language Packs & WordPress

JavaScript language packs and WordPress have merged. Which means, you can translate the strings of JavaScript files and distribute them at https://translate.wordpress.org. This functionality also works with WordPress Plugins and themes. If you talk about JavaScript development in WordPress, it is definitely a major breakthrough.

How Will Gutenberg Impact Plugins and Themes?

Gutenberg is sure to influence editing experience. However, it will not do just that. It will also influence the working of WordPress extensions and plugins. In some years, you might witness the demand of Gutenberg friendly themes using which you can make the most out of all the features that come with the editor.

Several WordPress extensions interact directly with the WordPress editor with the help of short codes and functionalities. And hence, you are also sure to see your favorite plugins undergo some changes. These plugins, needless to say, must be Gutenberg compatible if they want to be selling well. Also, you shouldn’t be surprised if in some years, you find plugins that work only with Gutenberg.

AppJetty: For Gutenberg Friendly WordPress Extensions

Integrating WordPress extensions is one thing. But making sure that they are compatible and work smoothly is whole another. The developers at AppJetty are all geared up for the WordPress 5.0 update and can’t wait to bring innovations to the features and functionalities of plugins. Check out our store and know more about the ways in which they can help you take your business forward!
 
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The post Unravelling WordPress 5.0 Update: How Will It Change the Working of Plugins? appeared first on AppJetty .