{"id":861,"date":"2017-03-22T04:51:17","date_gmt":"2017-03-22T04:51:17","guid":{"rendered":"https:\/\/www.appjetty.com\/blog\/?p=861"},"modified":"2024-12-13T14:31:29","modified_gmt":"2024-12-13T09:01:29","slug":"common-magento-seo-mistakes-how-avoid","status":"publish","type":"post","link":"https:\/\/www.appjetty.com\/blog\/common-magento-seo-mistakes-how-avoid\/","title":{"rendered":"7 Common Magento SEO Mistakes and How to Avoid Them"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.appjetty.com\/blog\/common-magento-seo-mistakes-how-avoid\/#Failing_to_optimize_title_tags\" >Failing to optimize title tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.appjetty.com\/blog\/common-magento-seo-mistakes-how-avoid\/#Using_duplicate_URLs\" >Using duplicate URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.appjetty.com\/blog\/common-magento-seo-mistakes-how-avoid\/#Sitemap_with_staging_URLs\" >Sitemap with staging URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.appjetty.com\/blog\/common-magento-seo-mistakes-how-avoid\/#No_index_No_follow\" >No index, No follow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.appjetty.com\/blog\/common-magento-seo-mistakes-how-avoid\/#Not_using_alt_tag_for_your_images\" >Not using alt tag for your images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.appjetty.com\/blog\/common-magento-seo-mistakes-how-avoid\/#Not_Turning_on_Canonical_URL_setting\" >Not Turning on Canonical URL setting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.appjetty.com\/blog\/common-magento-seo-mistakes-how-avoid\/#Disregarding_user_generated_content\" >Disregarding user generated content<\/a><\/li><\/ul><\/nav><\/div>\n<p>Magento has long been a leading ecommerce platform and has proved itself to be better than all other shopping cart solutions. The estore owners of today are always on the lookout for experienced Magento SEO experts so that their store can rank better on the search engines and attract the right amount of traffic. However, you have to be really careful about applying SEO strategies as they can make or break the impression of your store. There are some common <a href=\"https:\/\/www.appjetty.com\/magento-seo-hub.htm\" target=\"_blank\" rel=\"noopener\"><strong>Magento SEO<\/strong><\/a> mistakes that you must avoid at any costs if you want to boost your conversion rates and sales. Take a look at some of them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Failing_to_optimize_title_tags\"><\/span>Failing to optimize title tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is very important to make changes with the title tag. There are many SEO professionals who love to optimize title tags but they usually apply the wrong method. For eg, while making the title tag for home page, they title it as \u2018Home\u2019. But they need to understand that the title of the home page should be such that it describes the business and its services. An SEO expert will usually understand how title tags work and provide you with the <a href=\"https:\/\/www.appjetty.com\/blog\/powerful-seo-tactics-help-magento-ecommerce-store-rank-high\/\" target=\"_blank\" rel=\"noopener\"><strong>best optimization so that your website can rank high<\/strong><\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Using_duplicate_URLs\"><\/span>Using duplicate URLs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Duplicate URLs are a strict no no if you want your ecommerce search engine optimization to be successful. If you think there are issues of duplication with your URLs, go to System-Configuration-Catalog-Search Engine Optimization and select the option \u2018No\u2019 in the field of \u2018Use Categories Path for Product URLs\u2019. You can also go to the Admin section, Select System Configuration-Design-HTML head and come up with a new title in the \u2018Default Title\u2019 section. You should also make sure that your title is unique and relevant with your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sitemap_with_staging_URLs\"><\/span>Sitemap with staging URLs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want your Magento store to rank well on the Google, make sure your Sitemap is free from unnecessary URLS. Some Magento store admins forget that there is a difference between the URL of a staging and live site. And since they forget to remove those URLs, lot of just urls get added in Google search index adversely impacting website SEO. So it is always a good idea to create an XML sitemap by using the right URLS from the live site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"No_index_No_follow\"><\/span>No index, No follow<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The step to be followed after making a website live is getting its pages indexed by search engines. If you forget to change robots.txt to enable site, your site won\u2019t get indexed on Google. To enable site indexing, you must check the robots.txt file and meta robots directives that can be found in the <head> section of every page. Set them to INDEX &#8211; FOLLOW by default. Make sure you can check it at System -> Configuration -> General -> Design -> HTML Head -> Default robots.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Not_using_alt_tag_for_your_images\"><\/span>Not using alt tag for your images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is high time for the store owners to understand the importance of product photography. Images are everything when you are selling your products on estore and displaying them. You might be making some image related mistakes unknowingly. One of them is not using alt tag on your images. So make sure you go back to all your images and add alt tag to all of them. It is important to do this as the search engine spiders cannot identify what your picture is about. When you write a description that goes with your image, it helps to improve the ranking of your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Not_Turning_on_Canonical_URL_setting\"><\/span>Not Turning on Canonical URL setting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Turn on canonical url setting for all your products and categories and avoid your website from getting penalized due to duplicate content issues. Canonical url tags tell search engines which version of your urls is the primary one and that gets index and all others get ignored for ranking purposes. Thus if you have more than one urls for any product or category (typically www and non www versions of your urls, but can be other types of duplicate urls as well), your website wouldn\u2019t suffer due to duplicate content issue.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Disregarding_user_generated_content\"><\/span>Disregarding user generated content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search engines love customer reviews. This is because the reviews are what lead your buyers to purchase products from your website. A research conducted by <a target=\"_blank\" rel=\"noopener\">eConsultancy<\/a> concluded that \u201cWebsite visitors that consider both reviews and customer questions are more likely to make a purchase. These visitors are likely to spend 11% more than people who do not interact.\u201d So do not undermine the user generated content. Instead, get your customers to provide reviews and interact as much as possible.<\/p>\n<p>Refrain from committing the seven mistakes mentioned above and you will definitely improve your rankings on Google. If you are new to Magento SEO and want an easy way to take care of all the above steps and all other on page SEO tasks, you can use our best selling <a href=\"https:\/\/www.appjetty.com\/magento-seo-hub.htm\" target=\"_blank\" rel=\"noopener\"><strong>Magento SEO extension<\/strong><\/a>, SEO Hub.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magento has long been a leading ecommerce platform and has proved itself to be better than all other shopping cart solutions. The estore owners of today are always on the lookout for experienced Magento SEO experts so that their store can rank better on the search engines and attract the right amount of traffic. However,&hellip; <a class=\"more-link\" href=\"https:\/\/www.appjetty.com\/blog\/common-magento-seo-mistakes-how-avoid\/\">Continue reading <span class=\"screen-reader-text\">7 Common Magento SEO Mistakes and How to Avoid Them<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","inline_featured_image":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tutorials","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Common Magento SEO Mistakes and How to Avoid Them - AppJetty<\/title>\n<meta name=\"description\" content=\"Magento has long been a leading ecommerce platform and has proved itself to be better than all other shopping cart solutions. 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