{"id":673,"date":"2016-09-01T10:25:39","date_gmt":"2016-09-01T10:25:39","guid":{"rendered":"https:\/\/www.appjetty.com\/blog\/?p=673"},"modified":"2024-12-13T14:31:30","modified_gmt":"2024-12-13T09:01:30","slug":"benefits-multilingual-ecommerce-website","status":"publish","type":"post","link":"https:\/\/www.appjetty.com\/blog\/benefits-multilingual-ecommerce-website\/","title":{"rendered":"Benefits of Having A Multilingual Ecommerce Website"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.appjetty.com\/blog\/benefits-multilingual-ecommerce-website\/#1_Increased_market_reach_and_bottomline\" >1. Increased market reach and bottomline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.appjetty.com\/blog\/benefits-multilingual-ecommerce-website\/#2_Better_Conversions\" >2. Better Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.appjetty.com\/blog\/benefits-multilingual-ecommerce-website\/#3_More_Customer_Satisfaction\" >3. More Customer Satisfaction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.appjetty.com\/blog\/benefits-multilingual-ecommerce-website\/#4_Better_SEO\" >4. Better SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.appjetty.com\/blog\/benefits-multilingual-ecommerce-website\/#5_More_Trust\" >5. More Trust<\/a><\/li><\/ul><\/nav><\/div>\n<p>One of the biggest benefits of internet is the global reach it provides. And that&#8217;s why online businesses like ecommerce are missing out on a great opportunity if they are not tapping into different geographical markets as much as they can. But targeting different geographies also means dealing with multiple languages. No matter how popular a language, it can&#8217;t cater to a global audience.<\/p>\n<p>This is especially true for the ecommerce industry as people will definitely not buy something they don&#8217;t understand. The whole point of ecommerce business model is to transcend physical and geographical barriers and sell globally. Hence the need for multilingual ecommerce websites as they help target a much wider audience without much incremental efforts or monetary investments. For example if you have a Magento store, making it multilingual can be as simple as adding a <a href=\"https:\/\/www.appjetty.com\/magento-language-translator.htm\" target=\"_blank\" rel=\"noopener\">language translator extension<\/a>. If you do international shopping for your products, there is definitely no reason why you shouldn&#8217;t have a multilingual website.<\/p>\n<p>If you need more convincing here are 5 benefits of multilingual ecommerce websites, covered in some detail.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Increased_market_reach_and_bottomline\"><\/span>1. Increased market reach and bottomline<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><P>Perhaps the biggest benefit of having a multilingual website is increase in market share and customer base. For example if your online store is in english and catering to only english speaking countries you can simply have a Mandarin version of your store and you will be able to cater to a billion plus chinese market. Or you can have a spanish version of your store and target Spain and whole of Latin America. Increased customer base would mean more revenues and profits.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Better_Conversions\"><\/span>2. Better Conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><P>People love to be addressed in their native language. Having a multilingual store means that you get to convince more customers to buy your products. If you are an English speaker, imagine someone selling you a product in Russian or Chinese. Will you buy it? Even though people in most countries are familiar with English and may already be buying from your English only online store, you still have a huge opportunity of converting many more customers if you pitch to them in their native language.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_More_Customer_Satisfaction\"><\/span>3. More Customer Satisfaction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><P>Not just better conversions, a multilingual store will also result in more customer satisfaction and brand loyalty. In today&#8217;s age of commoditized online stores and cut-throat competition, it&#8217;s great to have satisfied and loyal customers. Customers will appreciate the fact that you care about them enough to create a store in their language. And they will repay will repeat business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Better_SEO\"><\/span>4. Better SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><P>Aside from the customer&#8217;s perspective, having a multilingual store is also good from search engine&#8217;s point of view. An online store with a country specific domain name, in the country&#8217;s native language will always have an edge over a global store in English, all other things being constant. An ecommerce website in local language will have tremendous local SEO advantages over language neutral website. You can add your website in local business listings, have local partners and get visibility in local search results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_More_Trust\"><\/span>5. More Trust<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><P>If you encounter two similar ecommerce websites &#8211; one only in English and the other in English, Chinese, Spanish and French \u2013 which one will you trust more? Obviously the later one. You, like many others, would think that the second website would be bigger and would have more presence in countries that speak those 4 languages. You would think the second business is more \u201cglobal\u201d and would trust it more even though you are an English speaker. Having a multilingual store gives more weightage to your brand as the perception would be that you must have better resources to cater to multiple geographies in a dedicated manner.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the biggest benefits of internet is the global reach it provides. And that&#8217;s why online businesses like ecommerce are missing out on a great opportunity if they are not tapping into different geographical markets as much as they can. But targeting different geographies also means dealing with multiple languages. No matter how popular&hellip; <a class=\"more-link\" href=\"https:\/\/www.appjetty.com\/blog\/benefits-multilingual-ecommerce-website\/\">Continue reading <span class=\"screen-reader-text\">Benefits of Having A Multilingual Ecommerce Website<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","inline_featured_image":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tutorials","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Benefits of Having A Multilingual Ecommerce Website - AppJetty<\/title>\n<meta name=\"description\" content=\"One of the biggest benefits of internet is the global reach it provides. 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