{"id":636,"date":"2016-07-26T06:17:57","date_gmt":"2016-07-26T06:17:57","guid":{"rendered":"https:\/\/www.appjetty.com\/blog\/?p=636"},"modified":"2024-12-13T14:31:30","modified_gmt":"2024-12-13T09:01:30","slug":"ecommerce-shipping-strategies-success","status":"publish","type":"post","link":"https:\/\/www.appjetty.com\/blog\/ecommerce-shipping-strategies-success\/","title":{"rendered":"5 Ecommerce Shipping Strategies For Success"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.appjetty.com\/blog\/ecommerce-shipping-strategies-success\/#1_Partner_With_the_Leading_Shipping_Services_Provider\" >1. Partner With the Leading Shipping Services Provider<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.appjetty.com\/blog\/ecommerce-shipping-strategies-success\/#2_Add_Personal_Touch_To_Shipping_Packages\" >2. Add Personal Touch To Shipping Packages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.appjetty.com\/blog\/ecommerce-shipping-strategies-success\/#3_Professional_Looking_Custom_Shipping_Labels\" >3. Professional Looking Custom Shipping Labels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.appjetty.com\/blog\/ecommerce-shipping-strategies-success\/#4_Analyze_Your_Test_Results\" >4. Analyze Your Test Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.appjetty.com\/blog\/ecommerce-shipping-strategies-success\/#5_Turn_Old_Inventory_Into_Gifts_Or_Bonus\" >5. Turn Old Inventory Into Gifts Or Bonus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.appjetty.com\/blog\/ecommerce-shipping-strategies-success\/#To_Conclude\" >To Conclude<\/a><\/li><\/ul><\/nav><\/div>\n<p><P>As an ecommerce store owner, you might be in total control of various factors of your business operations like, your store\u2019s representation &#038; looks, set up, images of your products, etc. All these are important aspects to attract customers to your online store. However, the one aspect that you might have overlooked entirely is \u201cshipping methods\u201d. For any eCommerce store, shipping strategy is the backbone of business operation. Choosing ideal shipping methods is imperative if you want to satisfy your customers.<\/p>\n<p><P>If you use a sloppy shipping process, it may easily lead to the customers\u2019 dissatisfaction. It may result in delayed package deliveries, lack of tracking data or damaged shipping items or other hurdles. This may make your buyer rethink about their purchases from your store. Today, with a wide technology stack, online stores are made advanced. Strategically planned shipping methods can help increase the relationship between business and customers.<\/p>\n<p><P>Let\u2019s have a quick look at top 5 shipping strategies that you must include for  your ecommerce business growth.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Partner_With_the_Leading_Shipping_Services_Provider\"><\/span>1. Partner With the Leading Shipping Services Provider<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cutting costs on fees charged by shipping partners by going for an unknown or untested shipping partner may prove to be a costly mistake in the long run. The shipping experience you provide your customers will determine their loyalty to your store. Hence always go with leading shipping partners in your country. For example if you are in US you can have UPS or Fedex as your shipping partners. If you are in Australia you should have Australia Post as your shipping partner. If your ecommerce site is Magento based you have the option of adding shipping extensions to fetch live rates. For example, <a href=\"https:\/\/www.appjetty.com\/magento-australia-post-shipping.htm\" target=\"_blank\" rel=\"noopener\">Australia Post Shipping<\/a> is a leading Magento extension for fetching live rates from Australia Post.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Add_Personal_Touch_To_Shipping_Packages\"><\/span>2. Add Personal Touch To Shipping Packages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to your shipping packages, personalize them with small gestures &#8211;  add little surprises and give a personal touch. Shipping may be the most routine part of your daily business efforts \u2013 time consuming and boring. The more you make your shipping package personal, the closer your customers will be to you.<\/p>\n<p>You can write a short handwritten note and attach it with your new customers\u2019 first orders. You can even keep your signature and thank them for trying out your items. It is a good way to delight your customers. Display your store\u2019s identity in a way that is guaranteed to make your buyer&#8217;s smile. This is how you can make them buy your products in the future.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Professional_Looking_Custom_Shipping_Labels\"><\/span>3. Professional Looking Custom Shipping Labels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Being an online merchant, you must always ensure that you use a professional shipping label. This will not only add value to your shipping process, but also help you to be compatible with main shipping partners. This means, the shipping labels you choose will need to work with your preferred shipping methods.<\/p>\n<p>Remember, a professional yet smart shipping label is a great time saver. Shipping labels help you have benefits since they can be printed from a standard laser printer or an inkjet printer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Analyze_Your_Test_Results\"><\/span>4. Analyze Your Test Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Look at the impact of your shipping changes by conducting surveys or tests. You can specifically look for increase in the percentage of visitors who become customers, known as the \u201cConversion Rate\u201d. To analyze your shipping strategy, take the help of tools like Google Analytics and measure changes. Key points to test are,<\/p>\n<ul>\n<li>The ratio of users abandoning your checkout page without finishing their purchase or payment.<\/li>\n<li>The boost in eCommerce store revenue and profit against the cost of covering the shipping costs to the business.<\/li>\n<li>Repeat customers and usage levels. You are surely to experience an increase that indicates, the changes you made to your shipping process have a positive effect on the number of repeat customers.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5_Turn_Old_Inventory_Into_Gifts_Or_Bonus\"><\/span>5. Turn Old Inventory Into Gifts Or Bonus<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At times you may have unsold stock of particular products, which, as per your estimates, won&#8217;t sell anymore. Instead of making these deadstock go waste take it as an opportunity to boost customer experience by adding such products in the shipping package as \u201csurprise gifts\u201d for some of your buyers. This is a good way to say \u201cthank you\u201d to your good old customers or welcome new ones.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"To_Conclude\"><\/span>To Conclude<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Implementing the above methods may take several months; it depends on what type of products you are selling and how often buyers tend to make additional purchases. Improving your ecommerce shipping strategies would help you ensure your store\u2019s success by increasing sales, improving conversion rates, increasing average order value and making your best selling products grow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an ecommerce store owner, you might be in total control of various factors of your business operations like, your store\u2019s representation &#038; looks, set up, images of your products, etc. All these are important aspects to attract customers to your online store. However, the one aspect that you might have overlooked entirely is \u201cshipping&hellip; <a class=\"more-link\" href=\"https:\/\/www.appjetty.com\/blog\/ecommerce-shipping-strategies-success\/\">Continue reading <span class=\"screen-reader-text\">5 Ecommerce Shipping Strategies For Success<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","inline_featured_image":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tutorials","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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