{"id":5060,"date":"2021-02-03T14:50:34","date_gmt":"2021-02-03T09:20:34","guid":{"rendered":"https:\/\/www.appjetty.com\/blog\/?p=5060"},"modified":"2024-12-13T14:28:29","modified_gmt":"2024-12-13T08:58:29","slug":"your-guide-to-taking-your-business-global","status":"publish","type":"post","link":"https:\/\/www.appjetty.com\/blog\/your-guide-to-taking-your-business-global\/","title":{"rendered":"Your Guide to Taking Your Business Global"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.appjetty.com\/blog\/your-guide-to-taking-your-business-global\/#Conduct_Research_%E2%80%93_Test_the_Waters\" >Conduct Research &#8211; Test the Waters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.appjetty.com\/blog\/your-guide-to-taking-your-business-global\/#Analyze_the_Target_Market\" >Analyze the Target Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.appjetty.com\/blog\/your-guide-to-taking-your-business-global\/#Develop_a_Business_Plan_%E2%80%93_Operational_and_Financial\" >Develop a Business Plan &#8211; Operational and Financial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.appjetty.com\/blog\/your-guide-to-taking-your-business-global\/#Dont_Forget_Logistics\" >Don\u2019t Forget Logistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.appjetty.com\/blog\/your-guide-to-taking-your-business-global\/#Localize_Your_Marketing_Campaign\" >Localize Your Marketing Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.appjetty.com\/blog\/your-guide-to-taking-your-business-global\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<div style=\"text-align: justify;\">\n<p>Been a few years into your business with everything going good in your domestic market?<\/p>\n<p>The next step you must be thinking of could be something like expanding your scope of products\/services. Or it could be acquiring some small competitors in your industry and enhancing your brand outreach further.<\/p>\n<p>Or it could be something even bigger &#8211; Stepping into the international market, going global!<\/p>\n<p>While all these steps have their own challenges, going global can be a bit more challenging.<br \/>\nThere is a lot more than meets the eye that goes into going global.<\/p>\n<p>In this post, we are going to walk you through the steps to <a href=\"https:\/\/www.appjetty.com\/blog\/ecommerce-localization-key-grow-your-business-globally\/\">successfully take your business global<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conduct_Research_%E2%80%93_Test_the_Waters\"><\/span>Conduct Research &#8211; Test the Waters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every country has its own trade norms and policies different from the others\u2019. So, never presume that your new target market will have everything the same way your domestic market has.<\/p>\n<p>Dig deeper to analyze the target market, trade rules, tax policies, etc., and proceed accordingly.<\/p>\n<p>For instance, according to the World Bank\u2019s <a href=\"https:\/\/www.doingbusiness.org\/en\/rankings\" target=\"blank\" rel=\"noopener noreferrer\">Ease of Doing Business Index<\/a> 2020, France and Singapore are on top. On the other hand, towards the bottom are countries like Eritrea, Somalia, Lichtenstein, etc.<\/p>\n<p>It means the overall trade environment in France and Singapore is the most conducive. And that in the bottom-lying countries like Somalia is the least conducive.<\/p>\n<p>So, consider this factor of ease of doing business before you target a new international market.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analyze_the_Target_Market\"><\/span>Analyze the Target Market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every country has different consumer habits and product preferences. Therefore, always consider the market size and opportunity. Analyze the local competitors there and the products they sell.<\/p>\n<p>Also, understand that you may have to keep your product prices higher than local competitors\u2019. So, think of how you can capture your target leads and sales at a higher price. Find out if there is any gap in the market that you can fill with your product(s).<\/p>\n<p>You can make changes in your products to cater to the target consumers\u2019 preferences. You can also hire a local person who knows the market in and out and can help you hit the right chord with customers.<\/p>\n<p>Take due care of the cultural sensitivities of your target market while doing business. Make sure that you don\u2019t hurt the cultural sentiments of the local customers through products or communication.<\/p>\n<p>Consider the example of Parker Pen. When Parker Pen launched a marketing ad in Mexico, they meant to convey &#8211; It won\u2019t leak in your pocket and embarrass you.<\/p>\n<p>However, the company mistakenly chose to use the word \u201cembarazara\u201d (to impregnate) to replace the word \u201cembarrass\u201d. The literal meaning of the ad became &#8211; It won\u2019t leak in your pocket and impregnate you.<\/p>\n<p>Later, they had to reassure Mexicans that the ad had nothing to do with impregnation. And no pen would \u201cimpregnate\u201d them!<\/p>\n<p>This is a good example to show how a lack of knowledge of the language and cultural intricacies can land you in hot water.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Develop_a_Business_Plan_%E2%80%93_Operational_and_Financial\"><\/span>Develop a Business Plan &#8211; Operational and Financial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Develop a business plan that can help you penetrate your target market well.<\/p>\n<p>Consider your target market\u2019s economic, governmental, and environmental conditions. Accordingly, localize your business plan.<\/p>\n<p>Set your short-term, mid-term, and long-term goals to measure your progress over time.<\/p>\n<p>Employ a senior interim executive with deep domain expertise instead of employing executives from your parent company. It will help you hit the market and drive organizational readiness faster. In the meantime, you can focus on training your executives for the new target market. You can also hire the right senior management team later once the interim team lays the groundwork for you.<\/p>\n<p>Consider the initial investment you\u2019ll need to make and also the recurring expenses to keep the business running. Plan your <a href=\"https:\/\/enrichest.com\/en\/blog\/exploring-benefits-of-budgeting-software-features\">budgeting<\/a> in accordance with that.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dont_Forget_Logistics\"><\/span>Don\u2019t Forget Logistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Logistics is a factor you can\u2019t overlook at all &#8211; especially when going global.<\/p>\n<p>DHL, FedEx, RoyalMail, Australia Post, etc. are some popular international shipping service providers you can consider.<\/p>\n<p>Vet all your options and pick the delivery partner that suits your needs the best.<\/p>\n<p>For instance, Australia Post is a renowned shipping service provider in Australia. If your business is Australia-based and you want to take it global, you can consider Australia Post. It offers reliable and nominal delivery services for individuals, businesses, and enterprises.<\/p>\n<p>Consider an Australia Post Shipping Extension to integrate to your e-store to avail Australia Post shipping services.<\/p>\n<p>Our <a href=\"https:\/\/www.appjetty.com\/magento2-australia-post-shipping.htm\">Magento 2 Australia Post Shipping Extension<\/a> is a cutting-edge extension that can help you integrate and avail Australia Post shipping services. Using it, you can calculate live shipping rates both for standard and contract-based services. You can also enable or disable multiple shipping services and configure a default weight for shipping rate calculation.<\/p>\n<div class=\"buttons-row\">\n<p><a class=\"btn btn-primary\" href=\"https:\/\/www.appjetty.com\/magento2-australia-post-shipping.htm\">Click Here to Know More<\/a><\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Localize_Your_Marketing_Campaign\"><\/span>Localize Your Marketing Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The more you localize your marketing campaign, the higher your chances of success are. Localization begins with the product first. Localize it to make it ideal to market to your target market. Next comes the localization of your e-store.<\/p>\n<p>If you have a site, you should localize that for your target market. Understand that localization of your e-retail site doesn\u2019t mean only translation. Consider localizing your site to rank in search engines other than Google also.<\/p>\n<p>For example, Yandex is a popular search engine in Russia. If you want to target Russia, your branding should match that. Your site language and keywords should be fit to rank in Yandex for the Russian market. Similarly, Baidu is the right search engine to penetrate the Chinese market.<\/p>\n<p>To get help building a fail-safe SEO strategy with the right keywords, consider hiring a <a href=\"https:\/\/dagmarmarketing.com\/seo-jacksonville\/\" target=\"blank\" rel=\"noopener\">local SEO service provider<\/a> or an SEO specialist with the help of hiring software such as <a href=\"https:\/\/ducknowl.com\/ai-in-resume-screening\/\" target=\"blank\" rel=\"nofollow noopener\">Ducknowl<\/a>. They can be your best guide to help plan your online and offline marketing strategy and bring you good results in a short span.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Expanding your business beyond boundaries can pose challenges. However, with the right strategy and approach, you can overcome them and drive success.<\/p>\n<p>If you are also an e-store owner looking for a shipping extension, our Magento 2 Australia Post Shipping Extension can be the right fit for you.<\/p>\n<div class=\"buttons-row\">\n<p><a class=\"btn btn-primary\" href=\"https:\/\/www.appjetty.com\/magento2-australia-post-shipping.htm\">Click Here to Know More<\/a><\/p>\n<\/div>\n<p><em>All product and company names are trademarks\u2122, registered\u00ae or copyright\u00a9 trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Been a few years into your business with everything going good in your domestic market? The next step you must be thinking of could be something like expanding your scope of products\/services. Or it could be acquiring some small competitors in your industry and enhancing your brand outreach further. Or it could be something even&hellip; <a class=\"more-link\" href=\"https:\/\/www.appjetty.com\/blog\/your-guide-to-taking-your-business-global\/\">Continue reading <span class=\"screen-reader-text\">Your Guide to Taking Your Business Global<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":5061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","inline_featured_image":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-5060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magento-2","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Guide to Taking Your Business Global - AppJetty<\/title>\n<meta name=\"description\" content=\"Been a few years into your business with everything going good in your domestic market? The next step you must be thinking of could be something like\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appjetty.com\/blog\/your-guide-to-taking-your-business-global\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Guide to Taking Your Business Global - AppJetty\" \/>\n<meta property=\"og:description\" content=\"Been a few years into your business with everything going good in your domestic market? 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