{"id":3914,"date":"2020-08-21T13:15:55","date_gmt":"2020-08-21T07:45:55","guid":{"rendered":"https:\/\/www.appjetty.com\/blog\/?p=3914"},"modified":"2024-12-13T14:30:17","modified_gmt":"2024-12-13T09:00:17","slug":"multilingual-seo-best-practices","status":"publish","type":"post","link":"https:\/\/www.appjetty.com\/blog\/multilingual-seo-best-practices\/","title":{"rendered":"5 Multilingual SEO Best Practices to Follow in 2020"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.appjetty.com\/blog\/multilingual-seo-best-practices\/#Plan_out_Your_Multilingual_SEO_Strategy\" >Plan out Your Multilingual SEO Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.appjetty.com\/blog\/multilingual-seo-best-practices\/#5_Multilingual_SEO_Best_Practices\" >5 Multilingual SEO Best Practices<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.appjetty.com\/blog\/multilingual-seo-best-practices\/#1_Use_Dedicated_URLs\" >1. Use Dedicated URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.appjetty.com\/blog\/multilingual-seo-best-practices\/#2_Apply_hreflang_Tags_and_Product_Attributes\" >2. Apply hreflang Tags and Product Attributes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.appjetty.com\/blog\/multilingual-seo-best-practices\/#3_Use_Only_One_Language_Per_Page\" >3. Use Only One Language Per Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.appjetty.com\/blog\/multilingual-seo-best-practices\/#4_Translate_your_metadata\" >4. Translate your metadata<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.appjetty.com\/blog\/multilingual-seo-best-practices\/#5_Ensure_to_Keep_Site_Loading_Speed_High\" >5. Ensure to Keep Site Loading Speed High<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div style=\"text-align: justify;\">\n<p>Considering several SEO factors is important while setting up a multilingual store. This is because good multilingual SEO helps improve rank your site higher and overall user experience.<\/p>\n<p>Multilingual SEO is the act of optimizing content on your website for different languages to become searchable in new markets and make your site findable among people from different countries. A Magento 2 Multi-Language extension or any other based on your ecommerce platform can help translate the store.<\/p>\n<p><em><strong>Note:<\/strong> <\/em>Though Google Translate can help, translation of your store for non-English speaking countries won\u2019t be accurate and fully practical. Instead, a properly planned <a href=\"https:\/\/www.wishup.co\/blog\/how-hiring-a-multilingual-virtual-assistant-can-benefit-your-business\/\" target=\"blank\" rel=\"noopener\">multilingual SEO services<\/a> that uses a Magento 2 Language Switcher or any other plugin can give far better results.<\/p>\n<p>There are, however, several tips to ensure proper and effective SEO. So, let\u2019s read on&#8230;<\/p>\n<\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Plan_out_Your_Multilingual_SEO_Strategy\"><\/span>Plan out Your Multilingual SEO Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Consider the search habits of your audience from target countries. They might be different from those in your native country. Ensure that you have a solution that translates your content and metadata into your audience\u2019s native languages.<\/p>\n<div style=\"text-align: justify;\">\n<p>To help translate content more effectively and accommodate the differences, consider:<\/p>\n<p class=\"entry-title\">\u2192 Surfing and using social media to support your on-site SEO.<\/p>\n<p>\u2192 Using <a href=\"https:\/\/marketinglad.io\/link-building-slack-community\/\" target=\"_blank\" rel=\"noopener\">backlinks<\/a> in your target countries and multilingual markets.<\/p>\n<p>\u2192 Using proper content strategy and search terms &#8211; adding new content for international audiences.<\/p>\n<p>\u2192 Assessing visitor statistics using Google Analytics to find out which countries your traffic is coming from, calculating the percentage, and comparing it with your target percentage traffic from a particular country.<\/p>\n<p>\u2192 Considering currencies and how products meet the needs of different markets and localizing SEO in case you run an international ecommerce store.<\/p>\n<p>\u2192 Thinking of a good domain name that could be either different in different languages or a unique one recognizable by non-English speakers also.<\/p>\n<p>\u2192 Testing how your search engine results pages look in different categories and in different versions of Google search.<\/p>\n<p>Once you have planned out an effective SEO strategy, follow the common tips given below to optimize your multilingual SEO further.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Multilingual_SEO_Best_Practices\"><\/span>5 Multilingual SEO Best Practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Use_Dedicated_URLs\"><\/span>1. Use Dedicated URLs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/image.freepik.com\/free-vector\/characters-people-holding-internet-search-icons_53876-26817.jpg\" alt=\"Characters of people holding internet search icons Free Vector\" \/><\/p>\n<p>Duplicacy of content is one of the main concerns of a multilingual site. While not all duplicate content is harmful, content that appears within multiple URLs can lead to penalties like lowered rankings or even de-indexing.<\/p>\n<p>To prevent duplicate content penalties, use \u2018dedicated URLs\u2019 including a language indicator each, as recommended by Google\u2019s best practices.<\/p>\n<p>The indicator helps search engines and users to identify the language from the URL itself.<\/p>\n<p>For instance, if your original page is www.mystore.com, the URL for its French version can be www.mystore.com\/fr\/ where \/fr\/ is the language indicator.<\/p>\n<p>Again, you can place this language indicator in the URL in three ways as follows.<\/p>\n<p>\u2192 Top level domain (e.g. www.mystore.fr)<br \/>\n\u2192 Subdomain (e.g. www.fr.mystore.com)<br \/>\n\u2192 Subdirectory (e.g. www.mystore.com\/fr\/)<\/p>\n<p>At times, search engines might interpret even a language indicator as well. Therefore, ensure that your site is SEO-compatible.<\/p>\n<p><em>Related: <a href=\"https:\/\/www.appjetty.com\/blog\/points-to-consider-to-translate-website\/\">5 Points to Consider Before Translating a Website<\/a><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Apply_hreflang_Tags_and_Product_Attributes\"><\/span>2. Apply hreflang Tags and Product Attributes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Besides language indicators, Google also uses hreflang attributes to help determine the language of the page and its target region. As tags are based on the selection of locale as per your store view. So, ensure that you select a proper locale for your store view so you can add an HTML language attribute-based on your locale.<\/p>\n<p>You can insert these tags in the header section of the original page or submit them via a sitemap. For example, an hreflang tag referencing a French page intended for readers in the USA could look like this:<\/p>\n<p>&lt; link rel=\u201dalternate\u201d hreflang=\u201dfr-us\u201d href=\u201dhttp:\/\/mystore.com\/fr\/\u201d &gt;<\/p>\n<p>If a page has to target multiple regions, you can also add multiple hreflang attributes. However, as the count of target regions goes high, adding attributes becomes more difficult.<\/p>\n<p>Our Magento 2 Language Switcher can help in this way. It helps you keep your product attributes like meta-attributes, meta-description, name, short description, etc. updated.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_Only_One_Language_Per_Page\"><\/span>3. Use Only One Language Per Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Translating some areas of a page while retaining the primary language in its other parts may be tempting at times. A couple of situations where you can think of this are:<\/p>\n<p>1\ufe0f\u20e3 The main content is translated but the navigation text is in the original language.<br \/>\n2\ufe0f\u20e3 User generated content (like forum discussions and comments) are in different languages.<\/p>\n<p>In both these cases, you can specify the intended language and region by adding the hreflang tags as discussed above.<\/p>\n<p>However, multiple languages on a page could impact the user experience.<\/p>\n<p>\u2192 In the first case, the reader might understand the main content but face trouble navigating to other pages.<br \/>\n\u2192 In the second case, user-generated content in different languages could result in loss of context in discussions and leave the reader confused or frustrated.<\/p>\n<p>Fortunately, with our <a href=\"https:\/\/www.appjetty.com\/magento2-language-translator.htm\">Magento 2 Language Switcher<\/a>, you can translate any CMS page and exercise full control over CMS page fields like meta-details or content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Translate_your_metadata\"><\/span>4. Translate your metadata<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ensure to translate your metadata also besides site content. As it is a valuable piece of text that will help you rank better in your target countries. But its translation is not as easy as translating metadata word for word.<\/p>\n<p>The word that might be a keyword in your site\u2019s primary language (original language) may be different in your translated site. This implies that a new keyword research into your target markets is of vital importance. And you\u2019ll need to do that first!<\/p>\n<p>Keyword explorer tools like <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a> or <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/ubersuggest\/nmpgaoofmjlimabncmnmnopjabbflegf?hl=en\">Ubersuggest<\/a> can help you with that. Enter a translated keyword, select your target country, and review the results to get better insights into what your potential customers might search.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Ensure_to_Keep_Site_Loading_Speed_High\"><\/span>5. Ensure to Keep Site Loading Speed High<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8807\" src=\"https:\/\/www.appjetty.com\/blog\/wp-content\/uploads\/2020\/08\/website-speed-blog.jpg\" alt=\"\" width=\"750\" height=\"420\" \/><\/p>\n<p>As per a Google survey conducted in 2018, the probability of bounce increases by 32% as the page load time goes from 1s to 3s. As your website loading time is one of the key ranking factors for search engines, you can\u2019t afford to lose your website traffic to your competitors due to poor speed. Hence, ensuring to make your website load faster matters a lot.<\/p>\n<p>There are a number of ways you can use to increase the website loading speed significantly.<\/p>\n<p>\u2192 Use a plugin for page caching<br \/>\n\u2192 Set up browser caching<br \/>\n\u2192 Integrate <a href=\"https:\/\/www.hostinger.in\/tutorials\/what-is-cdn\" target=\"_blank\" rel=\"noopener\">a CDN with your site<\/a><br \/>\n\u2192 Optimize the size of images [without losing quality]<\/p>\n<p>Another effective way of making your website load faster is choosing the right hosting plan. Generally, in <a href=\"https:\/\/cybernews.com\/best-web-hosting\/cheap-web-hosting\/\" target=\"blank\" rel=\"dofollow noopener\">Cheaper hosting plans<\/a>, your website shares server resources with multiple other websites which results in slower loading. If your budget allows, go for the hosting plans that offer <a href=\"https:\/\/www.redswitches.com\/dedicated-server-hosting\/\" target=\"blank\" rel=\"noopener\">Dedicated Server<\/a>s for your site. For cloud computing, users and developers go for <a href=\"https:\/\/www.cloudways.com\/en\/joomla-hosting.php\" target=\"_blank\" rel=\"noopener\">Joomla hosting<\/a> that always results in assisting the concerned developers to reduce their server management hurdles.<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p>Considering the best SEO practices while creating a multilingual site can go a long way towards engaging your customers and building your brand image in the international market. Our Magento 2 Multi Language Extension can help you translate your store into multiple languages and achieve business growth.<\/p>\n<div class=\"buttons-row\"><a class=\"btn btn-primary\" href=\"https:\/\/www.appjetty.com\/magento2-language-translator.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Let&#8217;s Go International<\/a><\/div>\n<p>To know more about its features or integrate, contact us at sales@appjetty.com and our sales team will get in touch with you within 24 hours.<\/p>\n<p><em>All product and company names are trademarks\u2122, registered\u00ae or copyright\u00a9 trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Considering several SEO factors is important while setting up a multilingual store. This is because good multilingual SEO helps improve rank your site higher and overall user experience. Multilingual SEO is the act of optimizing content on your website for different languages to become searchable in new markets and make your site findable among people&hellip; <a class=\"more-link\" href=\"https:\/\/www.appjetty.com\/blog\/multilingual-seo-best-practices\/\">Continue reading <span class=\"screen-reader-text\">5 Multilingual SEO Best Practices to Follow in 2020<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":3916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","inline_featured_image":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-3914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Multilingual SEO Best Practices to Follow in 2020 - AppJetty<\/title>\n<meta name=\"description\" content=\"Considering several SEO factors is important while setting up a multilingual store. 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