{"id":3778,"date":"2020-07-29T15:09:09","date_gmt":"2020-07-29T09:39:09","guid":{"rendered":"https:\/\/www.appjetty.com\/blog\/?p=3778"},"modified":"2024-12-13T14:30:18","modified_gmt":"2024-12-13T09:00:18","slug":"going-global-what-you-need-get-it-right","status":"publish","type":"post","link":"https:\/\/www.appjetty.com\/blog\/going-global-what-you-need-get-it-right\/","title":{"rendered":"Going Global: What You Need to Get it Right"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.appjetty.com\/blog\/going-global-what-you-need-get-it-right\/#Meeting_customers_needs\" >Meeting customers\u2019 needs:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.appjetty.com\/blog\/going-global-what-you-need-get-it-right\/#Effective_communication\" >Effective communication:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.appjetty.com\/blog\/going-global-what-you-need-get-it-right\/#Adds_an_emotional_touch\" >Adds an emotional touch:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.appjetty.com\/blog\/going-global-what-you-need-get-it-right\/#Business_expansion_opportunities\" >Business expansion opportunities:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.appjetty.com\/blog\/going-global-what-you-need-get-it-right\/#Boosts_website_traffic\" >Boosts website traffic:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.appjetty.com\/blog\/going-global-what-you-need-get-it-right\/#Have_a_Magento_website\" >Have a Magento website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.appjetty.com\/blog\/going-global-what-you-need-get-it-right\/#Backend_Control\" >Backend Control:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.appjetty.com\/blog\/going-global-what-you-need-get-it-right\/#No_IP_based_translations\" >No IP based translations:<\/a><\/li><\/ul><\/nav><\/div>\n<div style=\"text-align: justify;\">\n<p>Owning a company is difficult and making it multinational is every individual\u2019s goal. But, it comes with an abundance of difficulties. And one of those difficulties is to connect with multinational customers on a personal level especially when there\u2019s a language barrier.<\/p>\n<p>So, today we are going to talk about this major thing that businesses usually come to know at a later stage, mostly after going global, as <a href=\"https:\/\/www.zomato.com\/blog\/lessons-in-localisation\" target=\"_blank\" rel=\"noopener noreferrer\">Zomato did<\/a>.<\/p>\n<p>The simple solution to eliminate the language barriers is localization.<\/p>\n<p>It\u2019s important to pay attention to this as language plays a vital role in helping businesses connect with their customers. It is something which brings us together and at the same time, differentiates us.<\/p>\n<p>Over the course of time, companies have started understanding the importance of this language gap and <span style=\"font-weight: 400;\">come<\/span> up with a solution of language translators or extensions that helps them localize their websites and apps by converting content in customers\u2019 regional <span style=\"font-weight: 400;\">language<\/span>.<br \/>\nBut that\u2019s not all that a language translator can solve for a business like yours.<\/p>\n<p>Let\u2019s see some of the pain points caused by language barriers that a translator can easily fix:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Meeting_customers_needs\"><\/span><b>Meeting customers\u2019 needs:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To go global and have a competitive advantage, it is important to cater to your customers\u2019 needs and one such need is to get the right information in the right language. Hence, as a business owner, you should understand the importance of online language translation. If you are targeting the Russian market by keeping your website language in English then it&#8217;s next to impossible to get customers.<br \/>\nSo, to get the results, you can use a language translation extension to translate your website content in Russian and gain market share<b>.\u00a0<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Effective_communication\"><\/span><b>Effective communication:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Language is a tool that companies can use to communicate effectively with their customers. And English is not everyone\u2019s first language as mentioned above.<\/p>\n<p>Just imagine one of your customers is from France and understands only French. They are searching for a product you sell, they land on your website only to find it to be completely in English. They might not understand your products, its features and you might lose a potential customer. English can be a completely alien language for them or they might hardly understand it. Because of this, they might close your website immediately.<\/p>\n<p>Language here became a barrier. These scenarios can be avoided and you can acquire a global user base by having a language translation extension. It helps to translate your website content effectively and in runtime.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3779\" src=\"https:\/\/www.appjetty.com\/blog\/wp-content\/uploads\/2020\/07\/comlangcycle.png\" alt=\"Going Global: What You Need to Get it Right\" width=\"825\" height=\"346\" srcset=\"https:\/\/www.appjetty.com\/blog\/wp-content\/uploads\/2020\/07\/comlangcycle.png 825w, https:\/\/www.appjetty.com\/blog\/wp-content\/uploads\/2020\/07\/comlangcycle-768x322.png 768w, https:\/\/www.appjetty.com\/blog\/wp-content\/uploads\/2020\/07\/comlangcycle-300x126.png 300w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" \/><\/p>\n<p>Not only does a language translator help overcome these pain points, but it also adds value to your customers\u2019 experience. Let\u2019s see how!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adds_an_emotional_touch\"><\/span><b>Adds an emotional touch:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Imagine someone addressing you by your name while interacting with you. <\/span><\/p>\n<p>How would you feel?<\/p>\n<p>You will connect with them immediately and pay attention to what they are saying, right?<\/p>\n<p>Language is also like that. When you as a company translate the content of your website in your customers\u2019 language, it adds an emotional touch. This shows that you\u2019ve committed to them for the long term.<\/p>\n<p>Moreover, when you translate your web content, documents, articles, FAQs, and other resources, customers can read it easily. This gains trust of your customers, increases your brand\u2019s credibility, reliability, and becomes a household name.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Business_expansion_opportunities\"><\/span><b>Business expansion opportunities:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you\u2019ve overcome the language barrier, then going international becomes easier. Now your company builds brand value, recognition, good word of mouth, etc.<\/p>\n<p>One of the major benefits of going global is that you get more opportunities as you get closer to your customers. It even becomes easy to understand their requirements and serve them better. Remember, <i>different countries, different users, and different requirements<\/i>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Boosts_website_traffic\"><\/span><b>Boosts website traffic:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you translate the website language, then it helps your company\u2019s marketing team to carry out localized SEO activities that help your website in ranking in a particular city or country. This, in turn, helps you boost your website\u2019s traffic, increase your sales, and help you gain more customers.<\/p>\n<p>Today there are thousands of language translator extensions available in the market each with its advantages over others. So, it becomes difficult to choose which extension to buy.<br \/>\nBut, don\u2019t worry, in this article we have that covered too. We\u2019ve listed down four important things you need to look out for before purchasing language translator for your website:<\/p>\n<p>&#8211; Technical capabilities and flexibility<\/p>\n<p>&#8211; Product quality and compatibility<\/p>\n<p>&#8211; Customer support period<\/p>\n<p>&#8211; Frequency of product updates<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Have_a_Magento_website\"><\/span>Have a Magento website?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Check out our language translation extension for Magento 2 that easily integrates with your website and enables you to provide localized customer experience.<\/p>\n<p><span style=\"font-weight: 400;\">Below mentioned is just a gist of the features of our language translation extension:<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Backend_Control\"><\/span>Backend Control:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once our extension integrates seamlessly with your website\u2019s backend then you can translate the content in your desired language using Google Translate API. Furthermore, you can also change the final output using the WYSIWYG<\/span><span style=\"font-weight: 400;\"> editor. In short, you as an admin get full backend control of the website and translation.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"No_IP_based_translations\"><\/span>No IP based translations:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We know the pain of IP based translation, they worsen the user experience. Hence, while developing our translator we opted out of\u00a0 IP based translation and provided full control to the admin.<\/span><\/p>\n<div class=\"buttons-row\"><a class=\"btn btn-primary\" href=\"https:\/\/www.appjetty.com\/magento2-language-translator.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Get Started with Language Translator<\/a><\/div>\n<p>&nbsp;<\/p>\n<p><em>All product and company names are trademarks\u2122, registered\u00ae or copyright\u00a9 trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Owning a company is difficult and making it multinational is every individual\u2019s goal. But, it comes with an abundance of difficulties. And one of those difficulties is to connect with multinational customers on a personal level especially when there\u2019s a language barrier. So, today we are going to talk about this major thing that businesses&hellip; <a class=\"more-link\" href=\"https:\/\/www.appjetty.com\/blog\/going-global-what-you-need-get-it-right\/\">Continue reading <span class=\"screen-reader-text\">Going Global: What You Need to Get it Right<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":3788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","inline_featured_image":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-3778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magento-2","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Going Global: What You Need to Get it Right - AppJetty<\/title>\n<meta name=\"description\" content=\"Owning a company is difficult and making it multinational is every individual\u2019s goal. 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