{"id":3325,"date":"2020-04-29T20:28:57","date_gmt":"2020-04-29T14:58:57","guid":{"rendered":"https:\/\/www.appjetty.com\/blog\/?p=3325"},"modified":"2024-12-13T14:30:19","modified_gmt":"2024-12-13T09:00:19","slug":"magento-2-language-pack-helpful-for-business-amid-covid","status":"publish","type":"post","link":"https:\/\/www.appjetty.com\/blog\/magento-2-language-pack-helpful-for-business-amid-covid\/","title":{"rendered":"How Language Translation Can Help a Business during COVID-19"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.appjetty.com\/blog\/magento-2-language-pack-helpful-for-business-amid-covid\/#Better_Performance\" >Better Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.appjetty.com\/blog\/magento-2-language-pack-helpful-for-business-amid-covid\/#Retention_of_Customers_Trust\" >Retention of Customers\u2019 Trust\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.appjetty.com\/blog\/magento-2-language-pack-helpful-for-business-amid-covid\/#Continued_and_Smooth_Business_Operations\" >Continued and Smooth Business Operations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.appjetty.com\/blog\/magento-2-language-pack-helpful-for-business-amid-covid\/#Enhanced_Customer_Support_and_Brand_Visibility\" >Enhanced Customer Support and Brand Visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.appjetty.com\/blog\/magento-2-language-pack-helpful-for-business-amid-covid\/#In_a_Nutshell\" >In a Nutshell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.appjetty.com\/blog\/magento-2-language-pack-helpful-for-business-amid-covid\/#How_can_AppJetty_Help_You_Translate_Your_Website\" >How can AppJetty Help You Translate Your Website?<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Proper and effective exchange of information is the key to stay informed and updated amid the COVID-19 pandemic. And businesses are no exception. Exchange of information requires effective communication between all the <\/span><span style=\"font-weight: 400;\">parties involved &#8211; vendors\/suppliers, merchants, and end-customers. Communication needs a language and the language needs localization for better outreach.<\/span><\/p>\n<div style=\"text-align: justify;\">\n<p><span style=\"font-weight: 400;\">Let\u2019s dig deeper into the importance of website language translation using a language translator plugin like<\/span><b> Magento 2 language switcher<\/b><span style=\"font-weight: 400;\"> or any other as per your ecommerce platform.<\/span><\/p>\n<ul>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Better_Performance\"><\/span><b>Better Performance<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To mitigate the spread of the novel Coronavirus, most of the companies have either shut down their on-site operations or barred customers\u2019 entry completely. It has greatly reduced the communication between company owners and customers and revenue too. As a result, almost all customers across the globe have no option but to go online to purchase items.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, unless you tap into localized customer experience, you can\u2019t engage your customers online and perform well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And<\/span> <span style=\"font-weight: 400;\">website translation with a<\/span> Magento 2 language pack <span style=\"font-weight: 400;\">or any other plugin as per your ecommerce platform is the first step towards localization; given you have a website of your own. With language translation, you can keep your business relevant and competent in the present-day pandemic scenario.<\/span><\/p>\n<ul>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Retention_of_Customers_Trust\"><\/span><b>Retention of Customers\u2019 Trust\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With more and more people around the world turning to online sites, a number of scammers are using several phishing techniques to break into customers\u2019 confidential info from the \u2018log-in page\u2019 or the \u2018payment gateway\u2019 page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In such a scenario of rising security concerns, language translation is inevitable to provide a seamless shopping experience to all customers irrespective of their native languages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giving them multilingual support, especially on highly sensitive pages like the log-in page or checkout page using a <\/span><b>Magento 2 Language pack<\/b><span style=\"font-weight: 400;\"> or any other plugin as per your e-store platform is of vital importance to assure them of your credibility and security.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And conveying that your payment gateway is secured and complies with all standard security measures like two-step authentication, SSL certification, etc. in their native language(s) drives instant sales.<\/span><\/p>\n<ul>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Continued_and_Smooth_Business_Operations\"><\/span><b>Continued and Smooth Business Operations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Though customers\u2019 enhanced experience and satisfaction is your ultimate goal, you can\u2019t achieve it without streamlined business operations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With supply chains, production and other operations facing a setback in the wake of the Corona pandemic, proper exchange of information between you and your suppliers\/vendors is pivotal. At the same time, keeping your customers updated about the possible delays or obstructions they may face is also a must.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Several companies have resorted to microsites for COVID-19 updates. These microsites are essential as they let you pass on full information of the ongoing pandemic\u2019s possible impact on your business with full transparency to your partners, vendors, and clients\/customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, these sites are of little to no avail as long as they don\u2019t have multilingual support as they won\u2019t be able to serve the purpose without proper translation into your suppliers\u2019, partners\u2019 or customers\u2019 native languages.\u00a0<\/span><\/p>\n<ul>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Enhanced_Customer_Support_and_Brand_Visibility\"><\/span><b>Enhanced Customer Support and Brand Visibility<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The prevailing period of uncertainty has made customers across the globe anxious and led to a spike in customer support calls due to their ever-growing concerns. With reduced customer support staff, handling a high volume of such calls from different nationalities is an overwhelming task.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, localizing self-support material like FAQs, knowledge bases, or self-service options won\u2019t only help reduce that increased volume of calls but also enhance your customers\u2019 support experience. You can even localize your common \u201csaved email replies\u201d to your customers\u2019 common questions to reduce your workload and enhance your support service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, localizing your major announcements on your site, news about your charitable work for COVID-19, discounted prices, health-related precautions in the form of slogans, stickies, etc. can help increase your brand visibility. People will start acknowledging your company as the one that prioritizes its customers\u2019 concerns and commits itself to mitigating them. You can also localize the language of your auto-triggered emails, SMSs, or even surveys for better customer engagement and experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These steps will lead to an increase in your brand visibility and recognition. And help you win customers\u2019 trust and loyalty forever and ever.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_a_Nutshell\"><\/span><b>In a Nutshell<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Language translation for your business is crucial amidst the prevailing clouds of uncertainty. It not only helps you upkeep your business productivity but also increases your brand visibility amidst these distressing times. So, have you geared up for your site translation?\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_AppJetty_Help_You_Translate_Your_Website\"><\/span><b>How can AppJetty Help You Translate Your Website?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At AppJetty, we have the language translator plugins for the two most popular ecommerce platforms &#8211; <\/span><a href=\"https:\/\/www.appjetty.com\/magento2-language-translator.htm\"><b>Magento 2 Language Switcher<\/b><\/a><span style=\"font-weight: 400;\"> plugin for Magento and <\/span><a href=\"https:\/\/apps.shopify.com\/appjetty-language-translator\"><b>AppJetty Language Translator<\/b><\/a><span style=\"font-weight: 400;\"> for Shopify with cutting-edge features like mass translation, WYSIWYG feature and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to explore the features or translate your site, you can always contact us at <a href=\"mailto:support@appjetty.com\">support@appjetty.com<\/a>.<\/span><\/p>\n<p><em>All product and company names are trademarks\u2122, registered\u00ae or copyright\u00a9 trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.<\/em><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"read-case button-cta\"><a class=\"outer-btn contact-form-popup\" href=\"#contact_form_pop\">Request Demo<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Proper and effective exchange of information is the key to stay informed and updated amid the COVID-19 pandemic. And businesses are no exception. Exchange of information requires effective communication between all the parties involved &#8211; vendors\/suppliers, merchants, and end-customers. Communication needs a language and the language needs localization for better outreach. Let\u2019s dig deeper into&hellip; <a class=\"more-link\" href=\"https:\/\/www.appjetty.com\/blog\/magento-2-language-pack-helpful-for-business-amid-covid\/\">Continue reading <span class=\"screen-reader-text\">How Language Translation Can Help a Business during COVID-19<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":3339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","inline_featured_image":false,"footnotes":""},"categories":[67,56],"tags":[],"class_list":["post-3325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magento","category-mobile","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Language Translation Can Help a Business during COVID-19 - AppJetty<\/title>\n<meta name=\"description\" content=\"Proper and effective exchange of information is the key to stay informed and updated amid the COVID-19 pandemic. 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