{"id":2784,"date":"2020-01-31T11:26:51","date_gmt":"2020-01-31T05:56:51","guid":{"rendered":"https:\/\/www.appjetty.com\/blog\/?p=2784"},"modified":"2024-12-13T14:30:20","modified_gmt":"2024-12-13T09:00:20","slug":"points-to-consider-to-translate-website","status":"publish","type":"post","link":"https:\/\/www.appjetty.com\/blog\/points-to-consider-to-translate-website\/","title":{"rendered":"5 Points to Consider Before Translating a Website"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.appjetty.com\/blog\/points-to-consider-to-translate-website\/#Understand_Language_Intricacies\" >Understand Language Intricacies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.appjetty.com\/blog\/points-to-consider-to-translate-website\/#Search_Engine_Optimization_SEO\" >Search Engine Optimization (SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.appjetty.com\/blog\/points-to-consider-to-translate-website\/#Appearance_and_UX\" >Appearance and UX<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.appjetty.com\/blog\/points-to-consider-to-translate-website\/#Branding\" >Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.appjetty.com\/blog\/points-to-consider-to-translate-website\/#Multimedia\" >Multimedia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.appjetty.com\/blog\/points-to-consider-to-translate-website\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<div style=\"text-align: justify;\">\n<p>Are you a business owner who\u2019s already made it big in domestic markets?<\/p>\n<p>If yes, then what\u2019s your next venture?<\/p>\n<p>Out of umpteen ideas running through your mind, one must surely be of taking your business global. And it\u2019s a great idea without a second thought. But have you braced yourself for effective website translation?<\/p>\n<p>Yes, you heard it right. While people often focus on building personal relationships, localizing marketing efforts and products and whatnot, they often overlook this aspect.<\/p>\n<p>You may be thinking that website language translation is a cakewalk &#8211; with Google Translate API. But we are afraid you might be wrong there.<\/p>\n<p>Mere translation using a Magento 2 Multi Language support extension or any other such extension that uses Google Translate API isn\u2019t enough. Understanding what all other details you need to take care of besides simply using an extension or app is also crucial.<\/p>\n<p>Let\u2019s walk you through things to pay attention to when you translate a website for global expansion.<\/p>\n<ul>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Understand_Language_Intricacies\"><\/span><b>Understand Language Intricacies<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p>Every language is different. Translating your website content from one language to another requires you to do a lot more than you think.<\/p>\n<p>Though AI has improved the efficiency of language translators greatly, they still can\u2019t outdo humans. They cannot understand cultural sentiments, references, jokes, idioms or other language intricacies of a country, state, or region. Therefore, the onus is on you to make sure that the final meaning of the translated content remains intact and appropriate.<\/p>\n<p>If you go for an extension like <a href=\"https:\/\/www.appjetty.com\/magento2-language-translator.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Magento 2 Language Pack<\/a>, ensure that it shouldn\u2019t simply use Google API to translate content but must have a WYSIWYG (What You See Is What You Get) editor. This will enable you to view and verify the accuracy of translated content and if it\u2019s matching the meaning you want to convey. You should also be able to make edits in any piece of content if it\u2019s inaccurate.<\/p>\n<p>This feature will save you from <a href=\"https:\/\/www.businessinsider.com\/13-hilarious-slogans-lost-in-translation-2011-10?IR=T\" target=\"_blank\" rel=\"noopener noreferrer\">big translation blunders<\/a> that didn\u2019t spare even popular brands.<\/p>\n<ul>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Search_Engine_Optimization_SEO\"><\/span><b>Search Engine Optimization (SEO)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p>Language intricacies affect not only translation but also your site SEO. What several owners do is that they search for keywords in the language they are familiar with.\u00a0 Whereas, one should make sure that they search for keywords in their targeted audience\u2019s languages. This will help you drive traffic from your overseas target countries.<\/p>\n<p>In the beginning, you can also leverage the knowledge from local SEO experts. They will help you plan your content and place local language keywords strategically throughout.<\/p>\n<p>One more thing to understand is that Google is not the only search engine out there. Many countries prefer using search engines other than Google. Some have even built their own to fit their language complexities better. For instance, <a href=\"https:\/\/medium.com\/@SearchDecoder\/global-search-engine-market-share-for-2018-in-the-top-15-gdp-nations-2cf65c11e5f5\" target=\"_blank\" rel=\"noopener noreferrer\">Baidu and Yandex have over 70% and over 50% of the market in China and Russia respectively.<\/a><\/p>\n<p>So, think beyond Google and search for keywords popular in other search engines too.<\/p>\n<ul>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Appearance_and_UX\"><\/span><b>Appearance and UX<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p>You must be thinking what this point has to do with language translation. Let me tell you, it has got a lot to do. How the content on your website appears depends on the language you are translating it to.<\/p>\n<p>Phrases in some languages may end up using fewer words than the original language does. In such a scenario, the look of your final content may appear distorted.<\/p>\n<p>In case a language uses more words, your content may not show up fully on the space you have allocated for it. Especially, in images, if a part of the content doesn\u2019t adjust in the space you allocated, it may go out.<\/p>\n<p>This may confuse the readers and distort your site appearance.<\/p>\n<p>To avoid these distortions and keep your UX engaging, keep future translations in mind.<\/p>\n<p>Take special care of short widgets with images, menus, short category names.<\/p>\n<p>At the end, have a look at the final translated content to ensure that it fits on the page properly.<\/p>\n<ul>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Branding\"><\/span><b>Branding<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p>Branding is also a must-consider factor when translating a website. Your company\u2019s logo color, punch line, or other such things may also impact your target audience\u2019s viewpoint. But it doesn\u2019t mean that you lose the personality of your brand for the sake of translation.<\/p>\n<p>What you need to understand is that the branding for overseas markets may differ from that for domestic markets.<\/p>\n<p>So, with just a few tweaks in your content, you can tailor the image of your brand for international markets.<\/p>\n<p>For instance, Europeans generally don\u2019t prefer overt call-to-action (CTA) buttons unlike Americans. Hence, a softer coaxing approach for European countries like France and Germany may work wonders.<\/p>\n<ul>\n<li>\n<h2><span class=\"ez-toc-section\" id=\"Multimedia\"><\/span><b>Multimedia<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/li>\n<\/ul>\n<p>images, videos, infographics, and slideshows enhance visual impact. Therefore, don\u2019t focus on translating just web pages. Translate the multimedia content on your site too. Consider using subtitles or voiceover translations depending on your target country.<\/p>\n<p>Also, ensure that your translated content is culturally fit for your target audience. Avoid using cultural references or stereotypical props that may hurt their cultural sentiments.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><b>Final Thoughts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Global expansion of your business requires you to be highly calculative, determined, and optimistic. While all strategies hold importance, you can\u2019t ignore tapping into effective website translation.<\/p>\n<p>However, translating a site using an extension like Magento 2 Language Switcher doesn\u2019t suffice. Translation requires you to take care of language intricacies, local keyword research, multimedia translation, your site\u2019s appearance, and branding. Combining all of them only will lead to your successful global expansion.<\/p>\n<p>Ready to take your business global with language translation?<\/p>\n<div class=\"buttons-row\"><a class=\"btn btn-primary\" href=\"https:\/\/www.appjetty.com\/magento2-language-translator.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Check out our Language Switcher<\/a><\/div>\n<\/div>\n<p><em>All product and company names are trademarks\u2122, registered\u00ae or copyright\u00a9 trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you a business owner who\u2019s already made it big in domestic markets? If yes, then what\u2019s your next venture? Out of umpteen ideas running through your mind, one must surely be of taking your business global. And it\u2019s a great idea without a second thought. But have you braced yourself for effective website translation?&hellip; <a class=\"more-link\" href=\"https:\/\/www.appjetty.com\/blog\/points-to-consider-to-translate-website\/\">Continue reading <span class=\"screen-reader-text\">5 Points to Consider Before Translating a Website<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":2786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","inline_featured_image":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-2784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magento-2","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Points to Consider Before Translating a Website - AppJetty<\/title>\n<meta name=\"description\" content=\"Are you a business owner who\u2019s already made it big in domestic markets? 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