{"id":2718,"date":"2020-01-23T16:44:05","date_gmt":"2020-01-23T11:14:05","guid":{"rendered":"https:\/\/www.appjetty.com\/blog\/?p=2718"},"modified":"2025-04-25T11:47:40","modified_gmt":"2025-04-25T06:17:40","slug":"crm-surveys-to-enhance-your-buyers-journey","status":"publish","type":"post","link":"https:\/\/www.appjetty.com\/blog\/crm-surveys-to-enhance-your-buyers-journey\/","title":{"rendered":"How to Use Surveys to Enhance Your Buyer&#8217;s Journey"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.appjetty.com\/blog\/crm-surveys-to-enhance-your-buyers-journey\/#The_Buyers_Journey_and_Its_Three_Stages\" >The Buyer\u2019s Journey and Its Three Stages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.appjetty.com\/blog\/crm-surveys-to-enhance-your-buyers-journey\/#Awareness\" >Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.appjetty.com\/blog\/crm-surveys-to-enhance-your-buyers-journey\/#Consideration\" >Consideration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.appjetty.com\/blog\/crm-surveys-to-enhance-your-buyers-journey\/#Decision\" >Decision<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.appjetty.com\/blog\/crm-surveys-to-enhance-your-buyers-journey\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<div style=\"text-align: justify;\">\n<p>Online and offline marketing are the two pillars of the marketing department of any company. While companies still practice offline marketing, they have shifted their focus on the online marketing of late.<\/p>\n<p>The reason?<\/p>\n<p>The rise of the digital age.<\/p>\n<p>In online marketing, content forms a crucial part. And content marketers need to know when, where, what content to deliver and to whom. For them to deliver the right content at every stage in a buyer\u2019s journey, asking questions is a surefire way.<\/p>\n<p>And a CRM survey is the best way to ask those questions.<\/p>\n<p>So, if you\u2019ve not yet taken advantage of surveys to nurture your customers, then let\u2019s walk you through the know-how.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Buyers_Journey_and_Its_Three_Stages\"><\/span>The Buyer\u2019s Journey and Its Three Stages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most of the buyers will pass through at least the three stages of the buyer\u2019s journey before finally buying your product(s). So, let\u2019s understand these three primary stages first and learn how to frame the right content and survey questions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Awareness\"><\/span><b>Awareness<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is the first stage of the buyer\u2019s journey where buyers are just experiencing some problems and searching for solutions. They haven\u2019t decided on what approach to follow to solve their problem or what solution to look for.<\/p>\n<p>You can tap into customers\u2019 pain points at this stage and provide them with content helpful in addressing their problems.<\/p>\n<p>The first thing to understand is: <b>Content here should be purely for the purpose of problem-solving, and not for sales. <\/b>How?<\/p>\n<p>Suppose you deal in electronic gadgets. If you have to sell wireless headphones, consider the following two questions.<\/p>\n<p>1. \u2018Do you want to buy wireless headphones from our site?\u2019<\/p>\n<p>or<\/p>\n<p>2. \u2018Having trouble using wired headphones when working at home?<\/p>\n<p>Which question is more suitable to start your survey with? The second one, right?<\/p>\n<p>The reason is that it acknowledges the users\u2019 pain point. While the first question is too straightforward and doesn\u2019t have any mention of pain point.<\/p>\n<p>So, always design your questions to ensure users that you are there to solve their problem, not sell your product(s).<\/p>\n<p>You can also take help from \u2018website intercept surveys\u2019 to create your survey. A Website Intercept Survey is a short survey to gather users\u2019 online experience. It can be in the form of a pop-up survey or an on-page survey. It gives you real-time feedback and actionable information to prepare your main survey.<\/p>\n<p>Always include \u2018Other\u2019 as an option in questions. Especially when your questions may have more response options than you might provide.<\/p>\n<p>Include some open-end questions in your survey to let buyers freely express their views.<\/p>\n<p><strong>The content types suitable to share at this stage are:<\/strong><\/p>\n<p>&#8211; Whitepapers<\/p>\n<p>&#8211; <a href=\"https:\/\/www.visme.co\/ebook-creator\/\" target=\"blank\" rel=\"noopener\">Ebooks<\/a><\/p>\n<p>&#8211; Checklists<\/p>\n<p>&#8211; Informational videos<\/p>\n<p>&#8211; Guides<\/p>\n<p>&#8211; Analysis Reports<\/p>\n<p>&#8211; Blog Posts<\/p>\n<p>Once you gain customers\u2019 trust with a problem-solving approach, they may consider buying your products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Consideration\"><\/span>Consideration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this stage, prospective customers get the hang of the possible solutions to their<br \/>\nproblem. And they start examining different solutions and approaches cost-wise and quality-wise.<\/p>\n<p>At this stage, content in the form of webinars come in handy the most. Videos, podcasts, and <a href=\"https:\/\/visme.co\/blog\/case-study-examples\" target=\"blank\" rel=\"noopener\">case studies<\/a> are also good forms of content to consider. A webinar is, however, one of the most suitable contents at this stage.<\/p>\n<p><b>For Webinar:<\/b><\/p>\n<p>Consider asking <a href=\"https:\/\/outgrow.co\/quiz-maker\/\" target=\"blank\" rel=\"noopener\">quizzes<\/a> or puzzles for early webinar-attendees.<\/p>\n<p>Some good questions you can ask at this stage include:<\/p>\n<p>&#8211; How do you think the webinar will help you?<\/p>\n<p>&#8211; What\u2019s the biggest problem\/obstacle\/hurdle you are facing at present?<\/p>\n<p>(Remember to customize this question to make it more specific to your webinar\u2019s topic.)<\/p>\n<p>These are some examples of ice-breaker questions that help audience get ready before you start the webinar. Here also, ensure that your questions don\u2019t focus on only your brand and products. Rather, they should focus more on the audience and their needs.<\/p>\n<p>Always ask for feedback immediately after the webinar ends. It will help you get the highest response rate. A good idea will be a Net Promoter Score (NPS) survey to evaluate the effectiveness of your webinar.<\/p>\n<p>Or you can ask 4-5 webinar-specific questions to get exhaustive insight into attendees\u2019 experiences. Further, you can also include a link to your survey in the follow-up emails to all webinar attendees.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Decision\"><\/span>Decision<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once a customer has vetted all the possible solutions, they decide to go for the best-fitting solution for them. This is why this stage is the \u2018Decision Stage\u2019.<\/p>\n<p>This stage is where you have to actually start pitching for your products.<\/p>\n<p><strong>The content suitable for this stage may be in the form of:<\/strong><\/p>\n<p>&#8211; Product Demos<\/p>\n<p>&#8211; Product Comparisons<\/p>\n<p>&#8211; Product Reviews<\/p>\n<p>&#8211; Testimonials, etc.<\/p>\n<p>&#8211; Promotional calls<\/p>\n<p>&#8211; Promotional emails, etc.<\/p>\n<p>Remember, you should leave no stone unturned in answering all the questions your buyers might have. And assure them that they will definitely benefit from your solution(s). Only this way, you can close the deal with your prospective customers.<\/p>\n<p>Talking of the CRM survey, it should be sales-oriented. You may also include incentives, promo codes, or offers, etc. to engage the audience to attend your survey.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You see that preparing the right content and sending the right surveys at every stage of the <a href=\"https:\/\/www.waseembashir.com\/stages-of-buyers-journey\/\" target=\"_blank\" rel=\"noopener\">buyer&#8217;s journey<\/a> is highly rewarding. With some good survey tools like our <a href=\"https:\/\/www.appjetty.com\/sugarcrm-survey-rocket.htm\">SugarCRM survey module<\/a> for Sugar and SuiteCRM, you can ease the tedious tasks of conducting surveys. Our module comes with features like survey automation, data piping, skip logic, and many more.<\/p>\n<p>So, good luck with the conversion of visitors to prospects and finally to your loyal customers!!<\/p>\n<p><em>AppJetty has an all-inclusive and no investment partnership program for our tool, Survey Rocket. Affiliate with us through this program and expand your business. Interested? Learn more about the program from <a href=\"https:\/\/www.appjetty.com\/crm-partner-program\">here<\/a>.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Online and offline marketing are the two pillars of the marketing department of any company. While companies still practice offline marketing, they have shifted their focus on the online marketing of late. The reason? The rise of the digital age. In online marketing, content forms a crucial part. And content marketers need to know when,&hellip; <a class=\"more-link\" href=\"https:\/\/www.appjetty.com\/blog\/crm-surveys-to-enhance-your-buyers-journey\/\">Continue reading <span class=\"screen-reader-text\">How to Use Surveys to Enhance Your Buyer&#8217;s Journey<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":2722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","inline_featured_image":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-2718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sugarcrm-suitecrm","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Surveys to Enhance Your Buyer&#039;s Journey - AppJetty<\/title>\n<meta name=\"description\" content=\"Online and offline marketing are the two pillars of the marketing department of any company. 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