{"id":2223,"date":"2019-09-13T10:52:05","date_gmt":"2019-09-13T10:52:05","guid":{"rendered":"https:\/\/www.appjetty.com\/blog\/?p=2223"},"modified":"2024-12-13T14:30:21","modified_gmt":"2024-12-13T09:00:21","slug":"acceptable-response-rate-for-online-surveys","status":"publish","type":"post","link":"https:\/\/www.appjetty.com\/blog\/acceptable-response-rate-for-online-surveys\/","title":{"rendered":"What is an Acceptable Response Rate for Online Surveys?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.appjetty.com\/blog\/acceptable-response-rate-for-online-surveys\/#What_is_the_Response_Rate\" >What is the Response Rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.appjetty.com\/blog\/acceptable-response-rate-for-online-surveys\/#How_Do_You_Calculate_Response_Rate\" >How Do You Calculate Response Rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.appjetty.com\/blog\/acceptable-response-rate-for-online-surveys\/#Are_Response_and_Completion_rates_the_same\" >Are Response and Completion rates the same?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.appjetty.com\/blog\/acceptable-response-rate-for-online-surveys\/#Why_Response_Rates_are_Important\" >Why Response Rates are Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.appjetty.com\/blog\/acceptable-response-rate-for-online-surveys\/#The_Universal_Truth\" >The Universal Truth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.appjetty.com\/blog\/acceptable-response-rate-for-online-surveys\/#What_Causes_Lower_Response_Rates\" >What Causes Lower Response Rates?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.appjetty.com\/blog\/acceptable-response-rate-for-online-surveys\/#Branding_matters\" >Branding matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.appjetty.com\/blog\/acceptable-response-rate-for-online-surveys\/#The_Survey_%E2%80%93_Length_Design_and_Purpose\" >The Survey &#8211; Length, Design, and Purpose<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.appjetty.com\/blog\/acceptable-response-rate-for-online-surveys\/#_Survey_Questions\" >\u00a0Survey Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.appjetty.com\/blog\/acceptable-response-rate-for-online-surveys\/#Mobile_Optimization\" >Mobile Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.appjetty.com\/blog\/acceptable-response-rate-for-online-surveys\/#Survey_Distribution\" >Survey Distribution<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.appjetty.com\/blog\/acceptable-response-rate-for-online-surveys\/#Action_Items_to_Improve_Survey_Response_Rates\" >Action Items to Improve Survey Response Rates<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.appjetty.com\/blog\/acceptable-response-rate-for-online-surveys\/#Step_1_The_Design\" >Step 1: The Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.appjetty.com\/blog\/acceptable-response-rate-for-online-surveys\/#Step_2_The_Value\" >Step 2: The Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.appjetty.com\/blog\/acceptable-response-rate-for-online-surveys\/#Step_3_Sending_the_Survey\" >Step 3: Sending the Survey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.appjetty.com\/blog\/acceptable-response-rate-for-online-surveys\/#Step_4_Reminders\" >Step 4: Reminders<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.appjetty.com\/blog\/acceptable-response-rate-for-online-surveys\/#In_the_fewest_possible_words\" >In the fewest possible words<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.appjetty.com\/blog\/acceptable-response-rate-for-online-surveys\/#Our_Product\" >Our Product<\/a><\/li><\/ul><\/nav><\/div>\n<p>Now, that&#8217;s a little tricky question. But honestly, there is no such generalized number!<\/p>\n<p>It depends on several factors. Like <a href=\"https:\/\/www.appjetty.com\/sugarcrm-plugins.htm\">your survey<\/a> design, audience, distribution process, distribution time, collection method, type, and more. But there is a way to calculate your survey campaign\u2019s response\/success rate which can help you identify the loopholes in your system for further improvement. But before putting our math whiz caps on, let\u2019s start with the basic understanding.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_Response_Rate\"><\/span>What is the Response Rate?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The survey response rate is the <i><strong>number of people who answered the survey <\/strong><\/i>divided by the <strong><i>total<\/i> <i>number of people you sent the survey<\/i><\/strong>. Then multiplying that number by 100 is your response rate.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_You_Calculate_Response_Rate\"><\/span>How Do You Calculate Response Rate?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Formula: (responses\/sample size)*100<\/p>\n<p>Ergo, if you\u2019ve sent a survey to 700 people, and 250 of them filled out the surveys, then your response rate would be <strong>(250\/700)*100 = 35%<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Are_Response_and_Completion_rates_the_same\"><\/span>Are Response and Completion rates the same?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The basic definition of completion rate is the number of surveys filled out <strong><i>and submitted <\/i><\/strong>divided by the <i><strong>responders who have actually entered your survey regardless of whether they completed it or not<\/strong>.<\/i> So, it\u2019s a different statistic than the response rate.<\/p>\n<p>It doesn\u2019t rely on the number of people contacted. It is solely based on people&#8217;s interaction with your survey. You can measure the completion rate for any type of survey including email, pop-up, embedded, and others.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Response_Rates_are_Important\"><\/span>Why Response Rates are Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The response rate is one of the important aspects. It indicates the quality of the survey. A\u00a0<a href=\"http:\/\/socialnorms.org\/what-is-an-acceptable-survey-response-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">study <\/a>says that surveys with lower response rates(20%) have accurate measurements than the ones with higher response rates (near 60 or 70%).<\/p>\n<p>However, higher response rates are always preferable compared to lower ones.<\/p>\n<p>Consider this example. Acquiring the sample of 250 from the 500 respondents is better than getting the 250 responses from the 1000 respondents. The reason? In the first case, you have 50% of the response rate which gives you more accurate and presentable data. Whereas, in the second scenario, it is 25%. Which means that those responders are atypical and would not give you accurate results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Universal_Truth\"><\/span>The Universal Truth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For external surveys, you can keep the target between 10% to 15%. For internal surveys, your target should be around 30-40%.<\/p>\n<p>For a well-distributed, optimized survey campaign the highest response rate would be as high as 85%. And the lowest could be 2%.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Causes_Lower_Response_Rates\"><\/span>What Causes Lower Response Rates?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Branding_matters\"><\/span>Branding matters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Does the respondent feel the connection with the brand while taking your survey? A well-known brand is more likely to get a higher response rate than the survey from an unknown brand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Survey_%E2%80%93_Length_Design_and_Purpose\"><\/span>The Survey &#8211; Length, Design, and Purpose<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Unless the responder understands the purpose behind the survey, they aren\u2019t going to have that connection. And it results in a lower response rate.<\/p>\n<p>Visuals are everything. Make sure the design of your survey suits your brand. Another factor is the length of the survey. Your survey should not contain more than 10 questions.<\/p>\n<p><b><i>Pro Tip: <\/i><\/b><strong><i>Always tell them at the beginning of the survey how many minutes it will take to complete the survey.<\/i><\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Survey_Questions\"><\/span>\u00a0Survey Questions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are a number of options available &#8211; multiple-choice, open-ended, close-ended, ratings, NPS and more. It is up to you, how you make use of different formats. But make sure that there aren\u2019t a lot of them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mobile_Optimization\"><\/span>Mobile Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People open emails more on mobile than the desktop according to a<a href=\"https:\/\/www.emailmonday.com\/mobile-email-usage-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"> study<\/a>. So, if you are sending your survey through email, most of the users will be opening your survey on mobile only. You will have to make sure that they don\u2019t end up getting the scroll bars in the mobile view. Your surveys should always be mobile responsive. And if you are sending through social media then you go with the mobile-first concept as well.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Survey_Distribution\"><\/span>Survey Distribution<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Know your customers. If you want to take a survey of digitally savvy users, sending them surveys through their social media will get you a better response rate. In the same way, if your audience is of older age, try sending the survey through a text message or a call can also get you good results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Action_Items_to_Improve_Survey_Response_Rates\"><\/span>Action Items to Improve Survey Response Rates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_The_Design\"><\/span>Step 1: The Design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It should be interactive, user-friendly, and not lengthy. Include only necessary questions as few as possible; this step will bring in better response rates. Your survey should not consume more than 5-6 minutes of the user. Try taking your own survey after creating it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_The_Value\"><\/span>Step 2: The Value<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Suppose your survey is 2 minutes long. You are sending it to 200 people. Which means in total you are consuming their 400 minutes. Hence, as a return gift do not miss to offer them incentives. If you are a service website, it can be free support hours, for eCommerce store: coupon codes, prepaid money or anything; which brings value to the table. You can share your final findings with them as well.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Sending_the_Survey\"><\/span>Step 3: Sending the Survey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creating an effective survey is only half a struggle. The other major step is to identify the different segments and dividing them into the right groups. You can divide them based on their age, food preference, the device they use, etc. After that analyze the right time for sending that survey to these users. For instance, you should be sending customer satisfaction roughly after 15 days of the purchase. It will give you maximum responses with relevant data. Again, it\u2019s not a set standard, it varies based on the industry you belong to.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Reminders\"><\/span>Step 4: Reminders<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you get some reverts, send nudges to the remaining ones (to those who haven\u2019t responded). You should send up to 2 follow-ups, ideally, to achieve the desired response rate. Shuffle the time\/day, the medium of the survey to test if they respond.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_the_fewest_possible_words\"><\/span>In the fewest possible words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We fall into that dilemma of what should be an adequate response rate. But the truth is that you just have to pay attention to small details while creating any survey and you will always get the desired results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Our_Product\"><\/span>Our Product<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Survey Rocket is a ready-to-integrate CRM Survey extension. A must-have powerful extension for Sugar &amp; Suite CRM. It has all the required features like data piping, net promoter score, skip logic, survey automation, etc. that you would need to put your curiosity about your customers at rest. A <a href=\"https:\/\/www.appjetty.com\/sugarcrm-survey-rocket.htm\">CRM survey tool<\/a> that helps you to connect and engage intelligently with your customers.<\/p>\n<div class=\"buttons-row\"><a class=\"btn btn-primary\" href=\"https:\/\/www.appjetty.com\/sugarcrm-survey-rocket.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Start a 30 Days Free Trial<\/a><\/div>\n<p><em>AppJetty has an all-inclusive and no investment partnership program for our tool, Survey Rocket. Affiliate with us through this program and expand your business. Interested? Learn more about the program from <a href=\"https:\/\/www.appjetty.com\/crm-partner-program\">here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now, that&#8217;s a little tricky question. But honestly, there is no such generalized number! It depends on several factors. Like your survey design, audience, distribution process, distribution time, collection method, type, and more. But there is a way to calculate your survey campaign\u2019s response\/success rate which can help you identify the loopholes in your system&hellip; <a class=\"more-link\" href=\"https:\/\/www.appjetty.com\/blog\/acceptable-response-rate-for-online-surveys\/\">Continue reading <span class=\"screen-reader-text\">What is an Acceptable Response Rate for Online Surveys?<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":2230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","inline_featured_image":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-2223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is an Acceptable Response Rate for Online Surveys? - AppJetty<\/title>\n<meta name=\"description\" content=\"Now, that&#039;s a little tricky question. 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