{"id":2130,"date":"2019-07-08T11:35:57","date_gmt":"2019-07-08T11:35:57","guid":{"rendered":"https:\/\/www.appjetty.com\/blog\/?p=2130"},"modified":"2024-12-13T14:30:21","modified_gmt":"2024-12-13T09:00:21","slug":"crm-survey-tool-vs-online-survey-tool","status":"publish","type":"post","link":"https:\/\/www.appjetty.com\/blog\/crm-survey-tool-vs-online-survey-tool\/","title":{"rendered":"Learn How to Pick the Right Survey Tool for Your Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.appjetty.com\/blog\/crm-survey-tool-vs-online-survey-tool\/#3_Points_of_Difference\" >3 Points of Difference:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.appjetty.com\/blog\/crm-survey-tool-vs-online-survey-tool\/#Platforms\" >Platforms:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.appjetty.com\/blog\/crm-survey-tool-vs-online-survey-tool\/#Data_Source\" >Data Source:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.appjetty.com\/blog\/crm-survey-tool-vs-online-survey-tool\/#Survey_Automation\" >Survey Automation:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.appjetty.com\/blog\/crm-survey-tool-vs-online-survey-tool\/#A_Quick_Feature_Comparison\" >A Quick Feature Comparison:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.appjetty.com\/blog\/crm-survey-tool-vs-online-survey-tool\/#Our_Recommendations\" >Our Recommendations:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.appjetty.com\/blog\/crm-survey-tool-vs-online-survey-tool\/#CRM_Survey_Tools\" >CRM Survey Tools:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.appjetty.com\/blog\/crm-survey-tool-vs-online-survey-tool\/#Online_Survey_Tools\" >Online Survey Tools:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div style=\"text-align: justify;\">\n<p>You all know what a survey is and chances are you already might\u2019ve conducted one. A feedback survey, a customer satisfaction survey, a market research survey, etc.<\/p>\n<p>The old school surveys required pen, paper, and huge personnel. Whereas in today\u2019s technologically advanced world you can reach out to thousands of people with just one click. There are various survey tools available in the market &#8211; Web-based\/online survey tools and CRM survey tools.<\/p>\n<p>And that\u2019s what we are going to discuss in this blog. A differentiation between web-based surveys and CRM survey tools.<\/p>\n<p><strong>Basic Flow:<\/strong><\/p>\n<p>It goes like this: You choose a survey tool, design survey, craft questions, and add a list of recipients and click on the send button.<\/p>\n<p>Not as easy as it sounds.<\/p>\n<p>The tough part is to pick the right survey tool and whether to go with an online survey tool or a web-based survey tool.<\/p>\n<p><strong>Online Survey Tools:<\/strong><\/p>\n<p><a href=\"https:\/\/www.surveysensum.com\/blog\/customer-feedback-tools\" target=\"blank\" rel=\"noopener\">Online survey tools<\/a> are basically SaaS products which enable you to create, conduct and collect surveys. This is a great way to engage your audience and get valuable feedback from them.<\/p>\n<p><strong>CRM Survey Tools:<\/strong><\/p>\n<p><a href=\"https:\/\/www.appjetty.com\/survey-templates\">CRM survey tools<\/a> are similar to online survey tools but the added advantage is that you can conduct these surveys right from your CRM. Usually, CRMs work like a database for companies and gathering survey data in the CRM itself would save a lot of time and resources.<\/p>\n<p>And that\u2019s not the only point of difference between these survey tools.<\/p>\n<p>Let\u2019s explore which survey tools are better than the other.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Points_of_Difference\"><\/span>3 Points of Difference:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Platforms\"><\/span>Platforms:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The major difference between these tools is the hosting or integration platforms.<\/p>\n<p>You can conduct online or web-based surveys easily by navigating to the tool\u2019s link. Whereas you have to integrate and install CRM survey tool with your CRM and then you will be able to conduct surveys right from your CRM.<\/p>\n<p>Now, if you want to know which kind of survey tool is the right one then dive deep in\u00a0your business requirements and most importantly the kind of data representation you require. CRM survey tool will give you more detailed reports and organized statistical data whereas only a few pricey online survey solutions can provide you with such reports.<\/p>\n<p>So, before picking the right tool, you will require to understand your business needs and evaluate multiple tools to get to the right one. Data-centric firms might benefit from the CRM survey tools whereas small business enterprises can start small with web-based survey tools.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Data_Source\"><\/span>Data Source:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When it comes to surveys, the gathered data plays a major role as the collected feedbacks can help business owners build strategies. Additionally, customer data also plays an equally important role.<\/p>\n<p>With an online survey tool, you will have to download your customer data first from your CRM and then export the same in the software. And then again you have to download the survey responses and organize them to understand the data.<\/p>\n<p>In CRM survey tool, you can use the advanced feature of data piping and send pre-filled surveys to your customers which enhances the experience and gets better results. Here you don\u2019t have to download or export any data from one software to another. Moreover, your customers will have the freedom to edit their personal details from the survey itself providing you up-to-date data.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Survey_Automation\"><\/span>Survey Automation:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Survey automation is something you won\u2019t get in most of the tools out there.<\/p>\n<p>What survey automation does is streamline your survey conducting workflow enabling you to utilize your time doing important activities.<\/p>\n<p>In CRM survey tool, you can set certain conditions which will trigger predefined actions such as sending out a certain type of survey to a particular customer.<\/p>\n<p>For instance, you\u2019ve set a condition to send a feedback survey as soon as your customer closes an inquiry ticket. Such surveys will help you understand the performance of your sales and support team enabling you to guide them in the right direction.<\/p>\n<p>Some of the web-based survey tools can provide you with limited survey automation features. And if you want to create a full-fledged survey workflow then we would suggest you go with a CRM survey tool.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Quick_Feature_Comparison\"><\/span>A Quick Feature Comparison:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2134 size-full\" src=\"https:\/\/www.appjetty.com\/blog\/wp-content\/uploads\/2019\/07\/AwesomeScreenshot-Design-Requirement-Content-Marketing-Google-Sheets-2019-07-08-16-07-96.png\" alt=\"Quick Comparison\" width=\"718\" height=\"157\" srcset=\"https:\/\/www.appjetty.com\/blog\/wp-content\/uploads\/2019\/07\/AwesomeScreenshot-Design-Requirement-Content-Marketing-Google-Sheets-2019-07-08-16-07-96.png 718w, https:\/\/www.appjetty.com\/blog\/wp-content\/uploads\/2019\/07\/AwesomeScreenshot-Design-Requirement-Content-Marketing-Google-Sheets-2019-07-08-16-07-96-300x66.png 300w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Our_Recommendations\"><\/span>Our Recommendations:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"CRM_Survey_Tools\"><\/span><strong>CRM Survey Tools:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#8211;\u00a0<a href=\"https:\/\/www.appjetty.com\/sugarcrm-survey-rocket.htm\">Survey Rocket<\/a> &#8211; For Suite &amp; SugarCRM<\/p>\n<p>&#8211;\u00a0<a href=\"https:\/\/www.zoho.com\/survey\/\">Zoho Survey<\/a> &#8211; For Zoho CRM<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Online_Survey_Tools\"><\/span><strong>Online Survey Tools:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#8211;\u00a0<a href=\"https:\/\/www.surveymonkey.com\/\">Survey Monkey<\/a><\/p>\n<p>&#8211; <a href=\"https:\/\/www.jotform.com\/surveys\/\">JotForm<\/a><\/p>\n<p>&#8211;\u00a0<a href=\"https:\/\/www.google.com\/forms\/about\/\">Google Forms<\/a><\/p>\n<p>&#8211;\u00a0<a href=\"https:\/\/www.typeform.com\/\">Typeform<\/a><\/p>\n<p>&#8211;\u00a0<a href=\"https:\/\/www.zonkafeedback.com\">Zonka Feedback<\/a><\/p>\n<p><em>AppJetty has an all-inclusive and no investment partnership program for our tool, Survey Rocket. Affiliate with us through this program and expand your business. Interested? Learn more about the program from <a href=\"https:\/\/www.appjetty.com\/crm-partner-program\">here<\/a>.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You all know what a survey is and chances are you already might\u2019ve conducted one. A feedback survey, a customer satisfaction survey, a market research survey, etc. The old school surveys required pen, paper, and huge personnel. Whereas in today\u2019s technologically advanced world you can reach out to thousands of people with just one click.&hellip; <a class=\"more-link\" href=\"https:\/\/www.appjetty.com\/blog\/crm-survey-tool-vs-online-survey-tool\/\">Continue reading <span class=\"screen-reader-text\">Learn How to Pick the Right Survey Tool for Your Business<\/span><\/a><\/p>\n","protected":false},"author":21,"featured_media":2132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","inline_featured_image":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-2130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Learn How to Pick the Right Survey Tool for Your Business - AppJetty<\/title>\n<meta name=\"description\" content=\"You all know what a survey is and chances are you already might\u2019ve conducted one. 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