{"id":2004,"date":"2019-05-10T13:24:57","date_gmt":"2019-05-10T13:24:57","guid":{"rendered":"https:\/\/www.appjetty.com\/blog\/?p=2004"},"modified":"2024-12-13T14:30:21","modified_gmt":"2024-12-13T09:00:21","slug":"new-customers-best-way","status":"publish","type":"post","link":"https:\/\/www.appjetty.com\/blog\/new-customers-best-way\/","title":{"rendered":"Looking for New Customers? We&#8217;ve Discovered the Best Way"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.appjetty.com\/blog\/new-customers-best-way\/#The_New_Way_to_Capture_Nurture_Leads\" >The New Way to Capture &amp; Nurture Leads:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.appjetty.com\/blog\/new-customers-best-way\/#Must-have_features_in_a_Survey_Plugin\" >Must-have features in a Survey Plugin:<\/a><\/li><\/ul><\/nav><\/div>\n<p align=\"justify\">Business growth is directly proportional to the number of qualified leads you get on a daily &amp; monthly basis. Every department works towards attaining this goal.<\/p>\n<p align=\"justify\">Especially, Marketing and Sales team. They are always optimizing websites, onboarding processes, pre and post sales operations, and what not, to attract better and quality leads.<\/p>\n<p align=\"justify\">But their job is getting harder and harder with each passing innovation. And the competition is on the rise, steadily.<\/p>\n<p align=\"justify\">So, in this hungry-for-success world, how do you get new leads? Because adhering to traditional ways is not going to cut it anymore. Email marketing, SEO, Social Media, Inbound, Outbound, etc. whatever practices you follow, needs upgradation every now and then.<\/p>\n<p align=\"justify\">And it can\u2019t hurt to have a new source of leads, can it?<\/p>\n<p align=\"justify\">We know that going after a new lead costs twice as much as retaining an existing one. But you are going to need new customers to keep your growth sustainable.<\/p>\n<p align=\"justify\">So, in this blog, we are going to talk about a new way to capture leads and convert them into valuable customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_New_Way_to_Capture_Nurture_Leads\"><\/span>The New Way to Capture &amp; Nurture Leads:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p align=\"justify\">We\u2019ve tried Emails, Calls, Messages, Support tickets and every possible way to get leads. And then we tried something new. Which was to target customers using Surveys.<\/p>\n<p align=\"justify\">Surveys are basically forms which you can send to your employees, customers, and targeted audience asking for feedback, research questions, etc. which varies according to your end goal.<\/p>\n<p align=\"justify\">So, imagine if you are doing market research using a survey which contains 15+ questions and anyone who answers \u201cYes\u201d to at least 8 of those questions becomes your ideal customer.<\/p>\n<p align=\"justify\">And when conducting a market survey, you are sending surveys to 1000s of people at once. And even if 10% of people fell under your \u201cideal customer\u201d category, you will have new leads in great numbers.<\/p>\n<p align=\"justify\">But before going out and trying this new way, here are some of the pointers to choose the right survey plugin for your business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Must-have_features_in_a_Survey_Plugin\"><\/span>Must-have features in a Survey Plugin:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>&#8211; CRM Integration:<\/b> To successfully implement the above-mentioned strategy, you will need a survey plugin which has a CRM module or in simple language integrates with your CRM. You should be able to conduct surveys right from your CRM.<\/p>\n<p> <b- >Data Piping:<\/b> If you manage to find the right CRM survey tool, then make sure it has the Data Piping feature. This feature will feed the collected data from Surveys to CRM. And create customers or leads in your CRM. Imagine, one survey reply can possibly end up being your hot lead.<\/p>\n<p><b>&#8211; Survey Automation:<\/b> This feature is necessary in order to nurture the new leads as well as eliminate some of the tedious tasks of conducting surveys. What to expect from this feature? So, ideally, such a feature should come with conditions and actions triggers. You set a condition in order to trigger one action. Basically, help you set up a workflow for conducting surveys.<\/p>\n<p><b>&#8211; Net Promoter Score:<\/b> This can be an additional feature to look for as once you convert your customers you will need to check their loyalty with your brand. For that, net promoter score surveys are a must. You will get to understand your customers\u2019 point of view of your product\/service.<\/p>\n<p> <b>&#8211; Open Shareable Surveys:<\/b> The main feature that will help you capture more leads is Open Shareable surveys. You will need software that lets you create shareable survey links in order to share it across multiple platforms. Then only you will be able to get new leads from surveys.<\/p>\n<p align=\"justify\">Now, every CRM will have different survey plugins as such plugins are specific to certain CRM modules.<\/p>\n<p align=\"justify\">For instance, you have the Zoho Survey to integrate with Zoho CRM, Survey Rocket that integrates with SuiteCRM as well as SugarCRM.<\/p>\n<p align=\"justify\">So, before you set out to experiment with this strategy, research and then decide on the <a href=\"https:\/\/www.appjetty.com\/sugarcrm-survey-rocket.htm\">CRM survey tool<\/a> first.<\/p>\n<p align=\"justify\">And once you are all set with your <a href=\"https:\/\/wellyx.com\/client-management-software\/\" target=\"_blank\" rel=\"noopener\">crm software<\/a>, it\u2019s time to capture new leads!<\/p>\n<p align=\"justify\"><i><b>Pro Tip:<\/b> If you are currently using any web-based survey tool like Survey Monkey, then this process will seem a bit long and less productive. You will have to go back and forth between your CRM and survey software which will wear you down sooner or later. So, we wouldn\u2019t recommend web-based survey software.<\/i><\/p>\n<p><em>All product and company names are trademarks\u2122, registered\u00ae or copyright\u00a9 trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business growth is directly proportional to the number of qualified leads you get on a daily &amp; monthly basis. Every department works towards attaining this goal. Especially, Marketing and Sales team. They are always optimizing websites, onboarding processes, pre and post sales operations, and what not, to attract better and quality leads. But their job&hellip; <a class=\"more-link\" href=\"https:\/\/www.appjetty.com\/blog\/new-customers-best-way\/\">Continue reading <span class=\"screen-reader-text\">Looking for New Customers? We&#8217;ve Discovered the Best Way<\/span><\/a><\/p>\n","protected":false},"author":21,"featured_media":2066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","inline_featured_image":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-2004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Looking for New Customers? 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